How to release music to appeal to human attention spans and the Spotify & YouTube algorithms in 2025.
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Videos You Should Probably Watch:
► How To Market Your Album https://www.youtube.com/watch?v=_jhIJ_TOR4k
► My 60-Day Plan To Promote Your Music https://youtu.be/TMbhdsB1ITM
► Minimum Viable Videos – https://youtu.be/qZarm87ZDp4
►How To Write A Spotify Editorial Playlist Pitch That Works In 2025 – https://www.youtube.com/watch?v=ygcqKDyR09s
►Should Musicians Release A Single Every Week – https://www.youtube.com/watch?v=4UGd_C7JG0o
►How To Do The Waterfall Method- https://www.youtube.com/watch?v=B1yyeEOR-C4
►How To Blow Up On YouTube – https://www.youtube.com/watch?v=LiXfyLLwqS4
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00:00 Introduction: The Changing Landscape of Music Promotion
00:36 Leveraging Spotify and YouTube for Music Promotion
01:40 The Four Pillars of Music Promotion
01:54 Appealing to Algorithms: Understanding Human Nature
02:56 Giving Fans a Reason to Talk
05:38 Consistent Sustained Promotion (CSP)
07:34 Creating Eventful Content
08:37 Optimal Release Strategies
19:24 The Importance of Consistency and Sustained Effort
19:56 The Waterfall Technique for Album Releases
20:50 Conclusion and Next Steps
#musicmarketing #musicpromotion #advancedmusicmarketing
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if 60% of people are creators thats rediculous competition for field with no tangible art actually for sale… the bottom fell out of the industry… enjoy it as a hobby and if your amazing you'll grow. good music is the secret sauce in my opinion
Hey Jesse! I love your content and it seems very helpful. I make electronic music and I´m in the process to adapt your strategy for my specific genre. It seems the underground dance scene has a bit of their own rules. Any tips for that particular scene. Also would it be wise to make a radio edit for a track? I´m already very grateful with knowladge you have shared! Thanks!
there should be an option for SoundCloud under "Where Do You Discover Your New Music "
And how the f*ck do we make money while being musicians full time? 🙁 I'm exhausted trying to get to everything, while my fridge is empty. Literally.
With waterfalls, what about the fact that Spotify assigns a different ID to the song for every album it's on and that you're losing a lot of your data (popularity score, etc.)?
I always feel like our songs are slowing down at 30-days. It's confusing to hear all the time that this is when they start to explode.
I'm a new rap artist trying to make my first dollar with my music. I know how to do all of my own mixing and mastering, and i'm looking to work with other artists if possible. Can anyone help?
I’m a member of the little $5/ month community thing and it’s amazing. Something I’ve wondered though, obviously you only want to post on Spotify once every 4-8 weeks, but could it be beneficial to post 2 songs at a time on TikTok and IG? Like I’d keep posting the same song just different captions daily, but then maybe I’d do a second song on those platforms as well. Or maybe one song on one TikTok account and the other on another?
INTENTIONAL CONSISTENCY is key! Thanks Jesse 🙌 do you think releasing 6 songs per year runs the risk of an artist selecting the wrong 6 songs to promote?
Or do you have a video on how to select those 6 songs?
I feel like an artist should have some sort of pulse on which songs will connect the best, but of course, we can be too close to the material
Taking notes.
Fuck that, I didn't become a musician to have to be a social media influencer and post on social media platforms every single fucking day. I did it to make music and play my instruments. And these pop stars aren't actually musicians since they don't play a musical instrument, and thus they don't have to spend hours practicing it every day. They are just pretty faces who can sing, with a lot of money behind them, and the time and energy to be social media influencers since they don't have to practice an instrument. Most of them don't even write most of their own music, and some of them can't even sing as good as we hear and are using autotune and a lot of mixing and production paid for by their record companies. So fuck them.
Lol being a musician right now is just being a content creator
Love your posts and am subscribed. Might you possibly speak slower. It is kind of exhausting listing to you.
Thanks for the helpful strategies!
Man the content from you is insane, so consistently helpful. Definitely joining the membership.
Out of interest are there any circumstances where you aren't against ads? Reinforcing well-performing content for instance?
How often to post content?
Need a team, a think tank team for all of the steps you mentioned. The artist won't be able to do all of this on their own
Man, I really wanna do this but its so hard to look “eventul”. I have a one man band called Urbanites and tried a lot on tiktok earlier this year. Got a decent amount of traction (listeners, followers) but kinda burned out. The day job and taking care of my kid leave me so tired.. however, it’s no excuse, cause I have the nights to make content, but Im in a self-denial phase I think. 😅
Very funny / entertaining —enjoyed the self-deprecation. Not to mention the education. Thank you.
Your link in your bio are not well written. Please have a look. It is like a duplicate
The best way to release music in 2025 is to drop in directly into the trash.
I'd love to hear your perspective on AI and how it will impact the way artists operate.
Can you do a breakdown of the stories we can tell point. I don’t get it
Thanks as always for all you do to help indie artists, Jesse. Really appreciate all you share
anyone got the class notes?
I really like this four pillar framework. It made me think about The Para method, especially since you just covered it in the recent Members Only video. Cheers Jesse!
Ric G😭😅😅😂
Is the 90 release checklist updated?
Something not mentioned here. But that remix / alt version also applies to older songs (usually the one before it)
if you haven't built up an existing audience already, how can this release strategy be effective when you are just releasing to strangers the algorithm suggests your content to, hoping to garner attention? what if people don't resonate with the story so the impressions you garner aren't sufficient to get engagement? are there are ways to optimize this strategy to maximize views, engagement, and retention (metrics the algorithms use to push out content to grow an audience)?
another great video…thanks Jesse!
This is awesome actually, makes some things super clear
Ill join ur membership thingy
I've been a label with the Orchard and Alliance Entertainment for 13 years. 60 days advancement on release projects alone is the standard, anything else has never been. However, just like all the others I can take it down to two weeks advanced in the system for release, but it flirts with pitching and whatnot.
My favorite annual video!!
Ultimately, this is full time work. I know no one doing this much and failing, but because I also know no one personally doing this much work for their music. The artists I follow who are making it, they all do at least this much or are DJs constantly gigging and do almost this much. When I went my hardest, which was less hard than this, it was amazing how fast the momentum collected. Immediate respect and attention on the attempt.
"I Bought My Mom A Bot Farm To Like Her Thirst Traps" Is the banger I never knew I needed. Slaps harder than "I Unfollowed My Dad." That waterfall release is flowing smoother than bubbly off a strippers ass. 🤘🤘 Awesome update, Jesse!
but big things are coming 🔥🔥🔥🔥
Jesse what if I like to tightly embrace a pillow before going to sleep /srs
Rick G, huh?
Great video man! I appreciate ya!
Cool shirt as always Jesse