Jesse Cannon provides an in-depth guide for musicians on how to understand and leverage social media algorithms to grow their music audience. It covers the basics of how algorithms work, including user modeling and music genomes, and offers practical strategies for artists to increase their visibility on platforms like Instagram, TikTok, and Spotify. The video emphasizes the importance of making connections with other artists, using relevant hashtags, and engaging with the music community. It also highlights the power of collaboration, features, and remixes in building algorithmic ties that can lead to increased recommendations and ultimately, more listeners. The presenter concludes by stressing the significance of understanding one’s niche genre and actively participating in the community to escape ‘algorithmic jail’ and achieve significant growth.
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Chapters:
00:00 The Frustration of Being Stuck in Algorithmic Jail
00:52 Understanding the Basics of Algorithms
00:59 The Power of User Modeling and Music Genomes
03:07 Navigating Algorithmic Connections and Recommendations
07:17 Leveraging Collaborations and Features for Growth
08:23 Mastering Music Genomes for Better Recommendations
10:05 The Compounding Effect of Algorithmic Connections
12:14 Practical Steps to Escape Algorithmic Jail
14:26 Next Steps: Blowing Up on YouTube
Links:
How To Find Community For Your Music & Get Your First Fans – https://www.youtube.com/playlist?list=PL0i-5Ujnd4VXrRdWJoqYgaAhwMY_HHa6s
How To Find What You Sound Like – https://www.youtube.com/watch?v=8okFwFeCpIE
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📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
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#musicpromotion #musicmarketing
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Would you recommend setting up a secondary account to do these kinds of things, or use your main artist accounts? (THANKS!)
our music is great and feels like no one cares to listen. friends with an artist who puts out low quality demo versions and they get more listeners than we do by 10x. Indeed feels terrible
Yo wtf did u say about me?
Incredible video. Thanks for the specifics. I appreciate the detail so much!
Dont be mean about Andre. Itd still be useful for you when youd like to take a nap for example. Poor Andre, i really loved that risky ambient album.
I don’t see the music stacks website
Dude the video replies with creators in your community is golden; thank you and I'm excited to see how it turns out for myself
My genre is already a micro genre (dubstep) lol
if country rap is getting it done then there must be a path for the rest of us lol🙂
Ok, Andre3000’s flute album bored me too, but please don’t be dissing my instrument my Dude, you know I’m a fan of yours! Flute is not boring if it’s played well (and to your point, in the right setting!)
this is so me omg
5:10 this is from Brad Troemel right? I take it you also watched the cloutbombing report? I love his stuff
These things work in theory but what is your goal? If you can imagine everything you do clicks and you feel like you have hopped on the algorithm train, whats next? Are you still chasing numbers? Even at the end?
🔥🔥🔥🔥🔥🔥
Great post
A little more focus on the essentials and less distraction from effects and sounds in your videos would be very welcome. Thanks
Is it best not to like and generally watch content that is unrelated to your music because you’re giving the algorithm the wrong idea as to what you want it to feed and return to you?
Thanks man, great motivation 👍
You are an absolute champ! Amazing free content #noexcuses
Soon time tiktok will be banned I don't know what will happen if tiktok will be banned will it affect us musician?
Thank you, great video!
Did you say hashtaging small artists similar to you on your posts is a good move? Wasn’t sure?
I dont agree entirely with this video. For example, being featured with other artist release is not the biggest marketing opportunity today AT ALL (it's the same principle as being featured on editorial playlist, in which the interest in you as an artist is just secondary). I agree with what Nic D and Connor Price say, that artists need to make engaging content on Tiktok today, and that's it. No more gatekeepers.
What should we do when TikTok gets banned 😣
Ski trip orgy, nothing but vampire weekend I’m dead 💀💀💀
love it, delivered with humour 🙂
how can a guy who doesn’t’ even the right mikerophone color tell Us how to Music!!
Does success in the Music Industry have anything to do with the quality of the Music? If you pay the right $ price the apps might let others hear your music.
Umm it's actually pronounced "nietzsche"
Vis a Vis TikTok, am I to understand that the amount of views and interaction you receive on your own content is determined by what other users' content you comment on, hit like on and otherwise engage with? In other words, if you were to comment and like on other users’ retro-pop-type content often enough, your own content will get shown to more people who also like retro-pop, for example?
What was the website you mentioned at 9:00?
Why are you promoting a white Asian girl with a black guy? Why don’t you promote a black girl with a white guy trying to be politically correct trying to appeal to the black guys to hire you
These videos always teach me something and make me laugh lol much respect
Great video Jesse! And I love your humor, just the right amount! "So turn in your grammar police badge you DORKS!", I love it, that's how you handle negative comments! Keep up the great info videos. We appreciate your hard work!
LOL the local nerd station. Appreciate the video Jesse!
I keep hoping for a revolution and I think I got a glimmer of hope the other day with something I hadn't heard of before. I think it's called "Curated Distribution?" It's where a distributor will selectively choose who they distribute according to genre and other considerations. Collectively, they build a community and a marketing platform for their artists and take a cut. It sounds a bit like the old days to me but in a good way. Actually, it sounds like what the old label system should have done when streaming first broke, a shift from manufacturing and radio promotion to distribution and promotion on digital platforms.
Is this a new idea? Have I missed something?
incredibly useful, as always! thanks jesse!
the pic of the folks in jail playing guitars made me lol 🤣🤣🤣
Hi! You are super helpful thanks! And hey I have a question, how come you have both a Lavalier mic and a hand held mic??? thankss
Not to suck up too much, but I think you say 'niche' the right way Jesse 🙂
Hey Jesse, I have kind of a long comment, I’ve asked a version of this to you before, but realized I left out kind of a crucial detail, hopefully you read all this lol.
So I’m a touring musician in the lofi emo scene, I’ve played just over 100 shows in 11 different countries in North America, Europe and Asia over the past 2 years. In 2022 I was asked to be a part of a covers compilation for a really big artist in my niche (Crywank) that to this day gets 100’s of saves every week. The problem is the other artists on this comp are a total mish mash genre wise and I believe that even 2 years later it’s totally confused the algorithm for me. I’ve done a colab with another really big artist in my niche (mage tears) and along with constantly touring I’ve worked hard to develop connections on the internet with other artists in my community and even gone to their respective cities, particularly in the US and Germany, to play with them, but still there are bands in my fans also like section that really feel like they shouldn’t be there. My question is what would you do if you were in my position to retrain the algorithm so to speak? I’ve heard you mention advertising a playlist with my desired algorithmic links, but honestly with all the touring I’m completely broke and can’t really afford an ad campaign that will really make a dent.
Anyways thanks for your time and all the info as always! Love the channel
Great video, always with the best tips 🙌
Your content is good just a little messy.