Avoid Being a Zombie with Your Content – Melissa Eggleston

-REGISTER TODAY FOR CONTENT MARKETING WORLD 2018 #CMWorld: http://www.contentmarketingworld.com/ -Read full blog post for this video here: http://contentmarketinginstitute.com/2017/12/less-brand-more-identity/ Content marketers…

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Who is the Content Marketing Institute? (2015)

**You can see our updated “Who is Content Marketing Institute?” video here for 2018: https://youtu.be/rCwhKGgBa0w Content Marketing Institute is the…

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ICC 2016 – Andy Weir Shares Thoughts on Storytelling, Inspiration, and Creative Process

Register TODAY Intelligent Content Conference 2017: http://www.intelligentcontentconference.com/ Before he was the best-selling author of The Martian, Andy Weir was a…

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The Story Of Content – Documentary Preview

For more info: TheStoryofContent.com Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through…

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How L’Oréal built an audience on Pinterest

Here are some of the ways L’Oréal built genuine, story-driven connections with their audience on Pinterest. https://business.pinterest.com/en/blog/how-loreal-builds-genuine-connections-with-beauty-shoppers source

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ICC 2017 – Busting Silos – Andrew Bredenkamp & James Mathewson

Internal collaboration among marketing and technical groups is key to better content. In this session from Intelligent Content Conference 2017,…

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CMWorld 2014 – How General Electric found success with content marketing

This is a clip from Katrina Craigwell’s session at Content Marketing World 2014. Katrina is the Global Manager, Digital Marketing,…

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Content Marketing World 2017 Keynote – Kate Santore

REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ As one of the world’s oldest marketers, Coca-Cola continues to hold true to…

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Facebook fMC 2012: Marketing Strategies Breakout with Mike Fox

Facebook’s Mike Fox asks the important question, “How will people share your brand’s story?” and emphasizes the right strategy at…

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