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Report says Google to launch own smart display in time for holidays

Report says Google to launch own smart display in time for holidays

August 18, 2018 rockstarseo Leave a comment

Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys.…

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Posted in: Content Marketing Filed under: display, google, Holidays, launch, report, smart, time
Google's political ad transparency report & library offers more accountability around election ads

Google’s political ad transparency report & library offers more accountability around election ads

August 17, 2018 rockstarseo Leave a comment

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search…

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Posted in: Content Marketing Filed under: accountability, ad, ads, election, Googles, library, offers, political, report, transparency
Digitas report: Brand loyalty is at risk with voice-based purchases

Digitas report: Brand loyalty is at risk with voice-based purchases

August 16, 2018 rockstarseo Leave a comment

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half…

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Posted in: Content Marketing Filed under: brand, Digitas, loyalty, purchases, report, risk, voicebased
Report: Google continues to gain global smart speaker share

Report: Google continues to gain global smart speaker share

August 15, 2018 rockstarseo Leave a comment

Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also…

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Posted in: Content Marketing Filed under: continues, gain, global, google, report, share, smart, speaker
Report: Traditional methods of personalization don't work for millennials and Gen Z

Report: Traditional methods of personalization don’t work for millennials and Gen Z

August 14, 2018 rockstarseo Leave a comment

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale,…

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Posted in: Content Marketing Filed under: Dont, Gen, methods, millennials, Personalization, report, Traditional, work
Report: Amazon internal data suggest 'voice-commerce' virtually nonexistent

Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent

August 8, 2018 rockstarseo Leave a comment

Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have found…

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Posted in: Content Marketing Filed under: Amazon, data, internal, nonexistent, report, suggest, virtually, voicecommerce
Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Marketing Day: Twitter loses tweets, Apple HomePod gains ground, Gartner’s MQ report & more

August 3, 2018 rockstarseo Leave a comment

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is…

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Posted in: Content Marketing Filed under: apple, day, gains, Gartners, ground, HomePod, loses, Marketing, MQ, report, tweets, Twitter
Apple's HomePod makes modest gains against Echo, Google Home [Report]

Apple’s HomePod makes modest gains against Echo, Google Home [Report]

rockstarseo Leave a comment

Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains…

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Posted in: Content Marketing Filed under: Apples, Echo, gains, google, home, HomePod, modest, report
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

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“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability.…

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Posted in: Content Marketing Filed under: categorys, engines, Evolution, Gartners, MQ, Personalization, points, report, robust
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

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Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme…

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Posted in: Content Marketing Filed under: Advertisers, completion, continue, CTV, emerges, improve, platform, rates, report, top, Video

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