Is Paid Advertising Worth It?

This is the third roundtable discussion about the Content Marketing Institute’s 2015 B2B content marketing research. For more information: http://contentmarketinginstitute.com/2014/10/paid-advertising-b2b-content-marketers-share-insights/…

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The Content Marketing Spectrum

Content marketing, native advertising, and branded content– all of these content-focused methods have productive uses in the business to a…

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