CMWorld 2014 – The ROI of Content

This is a clip from Julie Fleischer’s session at Content Marketing World 2014. Her keynote was on how Kraft learned…

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#CMWorld 2015 – How to Adapt a Mature Content Marketing Program – Felicia Yukich & Sarah Nabors

Four Seasons Hotels & Resorts has been a pioneer in developing industry-leading content programs. In this clip from Content Marketing…

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How John Deere Uses Content Marketing to Educate Customers

Look critically at your marketing from the eyes of your customer. Would you want to get a product pitch or…

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