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Salesforce launches new Datorama marketplace with marketing intelligence at the forefront

Salesforce launches new Datorama marketplace with marketing intelligence at the forefront

May 23, 2019 rockstarseo Leave a comment

Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing intelligence…

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Posted in: Content Marketing Filed under: Datorama, forefront, intelligence, launches, Marketing, marketplace, salesforce
Blippar launches indoor visual positioning system to anchor AR

Blippar launches indoor visual positioning system to anchor AR

August 15, 2018 rockstarseo Leave a comment

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into…

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Posted in: Content Marketing Filed under: anchor, AR, Blippar, indoor, launches, positioning, System, visual
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

August 14, 2018 rockstarseo Leave a comment

Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual…

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Posted in: Content Marketing Filed under: Aivon, blockchainbased, decentralized, engine, launches, protocol, search, Video
Marketing analytics platform CaliberMind launches ABM Converter

Marketing analytics platform CaliberMind launches ABM Converter

August 9, 2018 rockstarseo Leave a comment

Over the last few years, a variety of vendors have offered account-based marketing (ABM) capabilities as standalones or as additions…

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Posted in: Content Marketing Filed under: ABM, analytics, CaliberMind, Converter, launches, Marketing, platform
TV-watching viewer app TV Time launches an analytics platform

TV-watching viewer app TV Time launches an analytics platform

August 8, 2018 rockstarseo Leave a comment

Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show…

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Posted in: Content Marketing Filed under: analytics, app, launches, platform, time, TV, TVwatching, viewer
Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

MarketingDay: Early bird rate for SMX East ends soon, TV Time launches analytics platform & more

August 7, 2018 rockstarseo Leave a comment

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is…

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Posted in: Content Marketing Filed under: analytics, bird, Early, East, ends, launches, MarketingDay, platform, rate, SMX, time, TV
Facebook launches playable ads, tests retention optimization for app advertising

Facebook launches playable ads, tests retention optimization for app advertising

August 2, 2018 rockstarseo Leave a comment

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers…

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Posted in: Content Marketing Filed under: ads, Advertising, app, Facebook, launches, optimization, playable, retention, tests
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

August 1, 2018 rockstarseo Leave a comment

Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners…

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Posted in: Content Marketing Filed under: ad, ads, brings, Commercials, Discover, launches, manager, marketplace, partners, Snapchat
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

July 31, 2018 rockstarseo Leave a comment

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its…

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Posted in: Content Marketing Filed under: adoriented, blockchain, hub, IAB, lab, launches, primer, resource, tech
Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

rockstarseo Leave a comment

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is…

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Posted in: Content Marketing Filed under: day, hack, higher, hub, IAB, lab, launches, Marketing, ROI, tech

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