When we’re doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple…
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http://mz.cm/KeywordExplorer Keyword Explorer helps marketers discover and prioritize the right keywords for their SEO efforts. It takes the inaccurate data…
https://moz.com/blog/recovering-the-data-google-has-hidden-away-whiteboard-friday It’s no secret that Google keeps a lot of secrets. From keyword data to link data to traffic data…
https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday Picture this: You discover that your site is ranking for a keyword you’ve been targeting. Cause for celebration, right?…
Studying your competitors can help identify keyword opportunites for your own site. In todays Daily SEO Fix, Jacki walks through…
One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of…
https://moz.com/blog/optimize-competitors-branded-keywords It’s probably crossed your mind before. Should you optimize for your competitors’ branded keywords? How would you even go…
Having the right keywords is the key to getting your ads to show on relevant searches. Keyword Planner is a…
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad…