One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a…
Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it…
Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is…
Today we’re going to break down the 3 major data analytics mistakes that lead to misleading results in your data…
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is…
Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know…
At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data…
Want to deliver the right content to the right customers at the right time? Metadata is the hidden force of…
Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have found…
Everyone seems to be talking about data scientists, but few really know what they do and how they can help…