CMWorld 2014 – The ROI of Content

This is a clip from Julie Fleischer’s session at Content Marketing World 2014. Her keynote was on how Kraft learned…

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J.P. Knab at CES 2018 // Trends to watch

Now that machine learning, augmented reality and personalization can give consumers an entirely new shopping experience, it’s up to marketers…

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CMWorld 2014 – Education as a Content Marketing Strategy

This is a clip from Lorna Breault-Snyder’s session at Content Marketing World 2014. She explains how Schneider Electric educates customers…

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How To Turn Your Customers into Brand Fans

This is the first roundtable discussion about Content Marketing Institute’s 2015 B2C content marketing research. For more information: http://contentmarketinginstitute.com/2014/10/2015-b2c-consumer-content-marketing/ Participating…

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4 Content Marketing Initiatives You Need in 2015

This is the third roundtable discussion about Content Marketing Institute’s 2015 B2C content marketing research. For more on this discussion:…

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Conversion Psychology & Customer Profiling by Joris Fonteijn

During Amsterdam’s Growth Marketing Conference we had a talk by Joris Fonteijn about Conversion Psychology & Customer Profiling. Joris talks…

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