ICC 2016 – Using Neuroscience & Biometrics to Inform the New Content Strategy – Greg Yates

How can brands humanize themselves to connect with audiences? Neuroscience, biometrics, and psychometrics can be used to inform your content…

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#CMWorld 2016- Look Back at the Best Marketing of 2017 – Ann Handley

Let’s imagine we are one year from today– at Content Marketing World 2017. Set yourself up to kill it in…

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Content Marketing Strategy Sessions – Content Marketing ROI: 4 Ways to Get Started

28% of B2B marketers say they aren’t measuring ROI of their content efforts, according to Content Marketing Institute’s B2B Content…

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Content Marketing Strategy Sessions – Your 2017 Content Marketing Goal

In our recent survey of content marketers for the new Content Marketing Institute’s B2C Content Marketing: 2017 Benchmarks, Budgets and…

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