Who is the Content Marketing Institute? (2015)

go to site **You can see our updated “Who is Content Marketing Institute?” video here for 2018: https://youtu.be/rCwhKGgBa0w Content Marketing Institute is the…

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#CMWorld 2015 – Use Data to Make Better Content Marketing Decisions – Andy Crestodina

click here There are insights about your content waiting to be discovered in your analytics. This is a clip from Andy Crestodina’s…

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#CMWorld 2015 – How to Adapt a Mature Content Marketing Program – Felicia Yukich & Sarah Nabors

Four Seasons Hotels & Resorts has been a pioneer in developing industry-leading content programs. In this clip from Content Marketing…

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CMWorld 2014 – Why Writing is so Important in Content Marketing

This is a clip from Ann Handley’s session at Content Marketing World 2014. Ann offers practical, easy ways for you…

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CMWorld 2014 – Hollywood in Cleveland? Yes, It’s Possible

A clip from Jeff Charney’s session at Content Marketing World 2014. Jeff is the Chief Marketing Officer at The Progressive…

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How to Hire Great Writers for Your Content Marketing

Are strong writing skills a priority in your organization? Having internal content creators become stronger writers was the lowest priority…

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CMWorld 2014 – How General Electric found success with content marketing

This is a clip from Katrina Craigwell’s session at Content Marketing World 2014. Katrina is the Global Manager, Digital Marketing,…

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#CMWorld 2015 – Why ROI is a Myth in Marketing – Robert Rose

A new, evolved look at content marketing might make ROI just exactly the remedy we need to build a better…

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#CMWorld 2015 – Creating Content that is engaging – Ann Handley

You should be creating engaging content because your audience demands it and your company or organization deserves it. This is…

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How to Make Marketing Meetings More Productive and Less Soul-Sucking

Think fast: How much of your time is spent in meetings? How much of that time is well spent? In…

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