ICC 2017 – Using AI to Build More Relevant Content for the Buyer Journey – James Matthewson

REGISTER TODAY! for Intelligent Content Conference 2018: http://www.intelligentcontentconference.com/ Do you know the fundamentals of building relevant content for your target…

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ICC 2017 – Reduce B2B Waste with a Strategy for Context – Ardath Albee

REGISTER TODAY for Intelligent Content Conference 2018: http://www.intelligentcontentconference.com/ In this clip from Intelligent Content Conference 2017, Ardath Albee of Marketing…

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#CMWorld 2015 – Using Personas to Drive Lead Nuturing – Ardath Albee

The whole point of lead-nurturing is to shorten time to revenue and increase your lead-to-opportunity-to-customer-ratio. In this clip from Content…

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