How To Turn Your Customers into Brand Fans

This is the first roundtable discussion about Content Marketing Institute’s 2015 B2C content marketing research. For more information: http://contentmarketinginstitute.com/2014/10/2015-b2c-consumer-content-marketing/ Participating…

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4 Content Marketing Initiatives You Need in 2015

This is the third roundtable discussion about Content Marketing Institute’s 2015 B2C content marketing research. For more on this discussion:…

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2015 Content Marketing Research

Joe Pulizzi, Founder of Content Marketing Institute, shares some insight from the 2015 original content marketing research. This year we…

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How to Make Marketing Meetings More Productive and Less Soul-Sucking

Think fast: How much of your time is spent in meetings? How much of that time is well spent? In…

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Content Marketing Strategy Sessions – Your 2017 Content Marketing Goal

In our recent survey of content marketers for the new Content Marketing Institute’s B2C Content Marketing: 2017 Benchmarks, Budgets and…

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What is Content Marketing?

Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine…

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