ICC 2016 – How to develop Audience Personas – Ardath Albee

The challenge for marketers is in consistently striking the right note with their content to move buyers from interests to…

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One Key to Measuring Content Marketing Success

This is the second roundtable discussion about the Content Marketing Institute’s 2015 B2B content marketing research. You can find more…

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How to Build a Better Content Marketing Strategy

This is the first roundtable discussion about the Content Marketing Institute’s 2015 B2B content marketing research. You can find more…

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#CMWorld 2015 – Using Personas to Drive Lead Nuturing – Ardath Albee

The whole point of lead-nurturing is to shorten time to revenue and increase your lead-to-opportunity-to-customer-ratio. In this clip from Content…

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Is Paid Advertising Worth It?

This is the third roundtable discussion about the Content Marketing Institute’s 2015 B2B content marketing research. For more information: http://contentmarketinginstitute.com/2014/10/paid-advertising-b2b-content-marketers-share-insights/…

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