In this bonus material from the filming of last week’s episode (Googlebot: SEO Mythbusting), Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) dive into the topic of “new microformats”: structured data!
Documentation mentioned in this episode:
Intro to structured data → https://goo.gle/structured-data-intro
Overview of supported structured data in Google Search → https://goo.gle/search-gallery
Structured data testing tool → https://goo.gle/2K9rTo5
Rich results rest → https://goo.gle/30SEWA3
Rich result status reports → https://goo.gle/rich-results-report
Next week, look forward to a new full episode – JavaScript: SEO Mythbusting.
Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral
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If microformat = HTML and JSON-D = JSON(JavaScript) all the advice is to make sure you render first for the first wave. That means all the Structured data will be indexed in the Render Wave (you have to wait, because not render in the first?) instead of the First wave for the content on HTML?
I have no idea what these people are talking about.
C'est génial il est temps que l'on commence à se suivre non ?
Thanks for this video !!! *** I enjoyed 🙂
Thanks for this video !!! *** I enjoyed 🙂
The Rich results test was launched 18 months ago but still doesn't support many types of rich results ( https://support.google.com/webmasters/answer/7445569 ). Hoping they plan to support Reviews in the near future…
Pls can you show examples(screenshot) would be very easy to understand
noopkat what are you doing here?
I have a question: Does Structured Data and Rich Results (basically any of the Schema.org stuff) have any effect on Ranking?
The reason I ask is that the websites that rank the highest for our business keyword (house plans) don't seem to have any Schema.org stuff. At least not according to the Google Testing Tools.
Am I wrong in thinking adding this stuff will help my site with ranking? Am I wasting my time?
Oh, great video and Great Series!
Thanks for video. I have a question. What is the reindex speed of a page with microformats? When can we see the snippet changes?
No link for “supported structured data in Google search”
nice info to move to json/ld
More plz
I love these series <3 keep going 🚀
But does having relevant semantic data, improve your ranking?
Thank you for posting these. It's nice to get confirmation one way or the other on how a lot of this works.
When Google brings out the info for the large image structured data. Could you give some proper examples! Martin and John in your talk (see here: https://youtu.be/ufcijo46LCU?t=1589) – this is actually not helpful to the real world. For example most blog pages being marked up would have the main @type of 'article' and so my point is you guys need to create some code examples that are not just a single image. No one in the real world has a web page with a single large image! In a real world many people would have an article and the primary image is a large image. Please create proper code examples when writing the doc's – thanks.
It seems all google looks for are keywords and it is so annoying because I write horror stories which means that these are fictional stories that don't focus on keywords. I want people to find them in a search and read them, but all it seems google does these days is focus on keywords that would make my stories unnatural placement on keywords. I have "scary stories" but the content is fictional, so I have to put 'scary stories" in all of my posts? It looks dumb. It's the same with youtube. No one can find your video unless you spam keywords in the title which is dumb. The world is turning into one ugly index.
Love the series! Please keep them coming.
Very useful video… i going to use it on my site
Does google bot not like errors that appear in google tag assistant?