Structured data for web developers



Have you ever thought about enhancing how your website appears in search using structured data? Ryan Levering, a Software Engineer at Google, shares how it can be helpful for your website, how to get started, and best practices around structured data. Learn how using structured data to describe your content can help Google connect you with your users.

Resources:
Structured Data Search Gallery → https://goo.gle/3Af0evq
Schema.org → https://goo.gle/3Qh1lR9
Search Console Training → https://goo.gle/3QFljor
Rich Results in Search Console → https://goo.gle/3JPuZKF
Rich Results Test → https://goo.gle/3PhDJKK
Search Console → https://goo.gle/3AgTNrG
Ecommerce guide to structured data → https://goo.gle/3JLFRsU
Event structured data case study → https://goo.gle/3vWY6Gf

Listen to Search Off the Record on YouTube → https://goo.gle/3AzqSze
Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx

Chapters:
0:00 – Introduction
0:30 – What is structured data?
3:30 – How to implement structured data to your website
6:01 – Structured data best practices
7:36 – Wrap up

Watch all Search Central Lightning Talks → https://goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

#SearchLightningTalks #SEO #GoogleSearch

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24 thoughts on “Structured data for web developers”

  1. Hi!, One of the most common cases I come across is the fact that they are not associated within the same url.

    In other words, they are isolated.

    For example, a team page may contain structural data, authors, organisation and page. If they are implemented individually, instead of being associated in a large Json

    Is it understandable to search engines?
    thanks for making us more understandable

  2. Google cheated Netlist 10+ years to gain foothold in search w/reduced energy output. Now in court, flush with the dough from NLST's IP, and bullying the judicial system to try to keep ill-gained profits, while keeping their clasped hands (with Samsung) in NLST's cookie jar.

  3. Thanks for the info. Anyway, I'm wondering what is the best practice for structured data if the content on desktop and mobile is a little bit different – for example, on our search page, in the listing product card, the detailed description of the product is only shown on the desktop but not on the mobile due to UI concerns, regarding the "don'ts" – abuse, should we include it on product structured data or not?

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