In this video, I discuss how Spotify crossed the line and will inspire a backlash that will finally make them pay musicians more. I break down:
► The line Spotify has crossed that will earn them a huge backlash from the music community
► Why Spotify Marquee feature is an amazing marketing tool but is exploitive of musicians.
► How Spotify’s backlash mirrors when Facebook crossed a similar line in exploiting musicians.
► Digital Music News Article https://www.digitalmusicnews.com/2021/09/24/spotify-campaigns-feature-for-artists/
► Why Facebook Ads Don’t Work https://youtu.be/ZouDNY_6Mr0
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Prepare to unravel the truth about Spotify’s recent actions in this video! We dissect the critical moment when Spotify crossed a line, sparking outrage within the music community. Join the conversation as we delve into why Spotify’s Marquee feature, while seemingly a powerful marketing tool, has left musicians feeling exploited. Discover striking parallels between Spotify’s actions and Facebook’s past missteps in the music industry. It’s time to stand up for musicians’ rights and explore how this backlash might finally push Spotify to pay artists their due. Tune in and be part of the movement for fair compensation in the music world!
#musicmarketing #musicpromotion #spotifymarketing
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I think you're being completely bias. If each click leads to user discovering your profile then you better have more that one song ready for them to listen to or else you'll never break even under typical circumstances.
If an artist creates a discography of 50 songs across multiple albums and spends say $10K on clicks then that's 20K or 3.33M streams to break even.
I understand music is an individual taste but collectively, it falls under one of two major unofficial genres: good music or bad music. Assuming each click has a 50% follow rate that's 10K new fans (in other words, the artists music is nothing more than a coin flip which an artist that makes music that is generally recognized as "good" should easily meet or surpass).
The oldest and most tried and true music marketing strategy is good old fashioned word of mouth. The good news is that it's a completely free marketing strategy. If each follower tells two friends and each friend tells two more but only half of the recipients get a positive feedback (again just a coin flip) then that's a total of 3 new followers per click. So that's a total of 30K new followers from the original ad campaign.
If each follower listens to your discography of 50 songs on average twice each (we've all had that newly discovered artist on repeat so this isn't even a stretch) then that's 100 streams per follower or 3M streams. That is fairly close to breaking even with a fan base of 30K just from the ad campaign for music that's considered a literal coin flip.
To conclude, Spotify doesn't owe anyone anything. It does most of the work by getting an artists work in front of people who are most likely to be receptive to that artists work. It gives artist a swing at the bat. But like baseball, an artists music has to be able to knock it out of the park. You can't buy fandom and expect to pay dividends or else everyone would upload noise and be rolling in royalties.
I stopped watching when you said that joe rogan talked about taking horse drugs.
Joe Rogan did NOT take Horse Dewormer. Stop spreading CNN and MSM misinformation.
The Industry won’t have another breakthrough moment for Independent Artists until the next SoundCloud steps on the scene. I see exactly how they’d need to setup their entire platform too. But even if this happens, the main issue is that Labels own the Masters to so many legendary songs that we love, therefore they’ll always fight to beat out Indie companies by getting consumers to eventually use their platforms… It’s a TOUGH battle, because we’re dealing with old money, with a lot of wealthy people who refuse to allow their money to be disrupted by the little man.
The targeting on the Marquee pop ups is way off, too – I only see them for artists I have no interest in. Some of my friends have noticed the same thing, we never see marquee ads for artists we actually listen to.
Preach it man! These companies are as bad as car salesman. Artist gotta stop sucking on the tit and stand up for whats right! What is everyone gonna do when THIS doesn't exist anymore haha Cheers !
It's obviously a move more geared towards catering to the labels' deeper pockets than your average Indie artist. Yes, it has everything to do with money; but let's be more real — the labels see the Indie music scene as a threat to their legacy business model.
Hi How to get 100 k listeners. ???
The Joe Rogan dig has me questioning your page man. Idc about Rogan but if you really think saying ivermectin should be called a horse medicine to all of your many followers I have to question any advice you give in general? Do you mean that or did you say that tryna be like on a team?
Spotify is basically just a song browsing app! We used to just steal all our music now we pay for a CD changer!!
This dude hates on Joe Rogan all the time lol envy . Why don’t you look up ivermectin that shit won a noble prize for its effectiveness and safe use in humans and studies show it works for the COVID as well . Tool .
Welp… Not gonna bother listening to someone's analysis when they're so horrible at research that they think Ivermectin is "horse medicine." Refugees are literally REQUIRED to take Ivermectin before entering the US and other foreign countries, and even the NIH has described the mechanisms by which it can be effective against Covid. It's one of the safest and most-studied drugs out there, but the slightest mention of real science these days will inevitably conjure up some sarcastic Libtard comment about "Qanon conspiracy theories," as if that was somehow relevant to anything. After Rolling Stone got caught pushing that fake hit peice about it, no other disinformation campaign has ever been so blatant and undeniable.
Ivermectin is not a “horse drug”, it’s commonly prescribed medication for humans with a version that also has uses in a different form for some animals. It’s also been shown to combat C-19 effectively in many cases. You should do some more research before making false claims about potentially life-saving drugs.
Excellent video 🤘
Funny they hate payola yet they dip their foot doing the same
Music need it's oun spot away from podcast for starters I will never use Facebook or it's adds thay spy on pepole to mutch you will never be an individual if you are on Facebook. spotify is the best we have rite now but you are not going to make money lol If you sold a burnt CDs on the street you can make money if the toun your in dosent run you out most city's and towns have new rules on selling art even though it's protected buy the constitution I have made all my money on CDs alone even if I sell them for two dollars I still make more if you make any money selling CDs then you have got spotify beat that's eazey 00.005245 per stream lol .
Stumbled on your video on accident and realized I’ve bought one of your books. Sooooooo…. Subscribed and hit the bell! Good video, thanks for the info.
Great video! I think you made solid points through out. The future will be interesting
Audius is the future
I hear you on this, but basically this is just another form of payola / promotion / advertising. It's just how it's always been, and how it always will be. Even if a platform like Audius did take over Spotify's market share in 10 years from now, they would eventually succumb to the same thing, blockchain or no blockchain. The currency isn't the issue. Human nature is the issue. You just have to find a way to play the game to your advantage as an artist.
We appreciate it Musformation!
Wow, a video from Jesse! I haven’t seen your videos on my YT home screen, like never – even though I’m subscribed to your channel since 3-4 years ago, since I bought your “Processing Creativity” book
Aye fuck you for that joe rogan misinformation. Meme or not. Ivermectin saves LIFES and so does regeneron
Spotify doesn’t remember myspace. And soon the next thing won’t remember Spotify.
Great info as always Jesse! So what’s the move for artists… do we post on other platforms and cut Spotify out? Their monopoly is and will be strong for many years to come
it’s sad they always run these things into the ground for shareholders. facebook, instagram, youtube, it’s always the same pattern: exploit the users until you can’t anymore, instead of building a healthy long lasting eco system that profits everyone.
anyway, glad you said it. 🔥🙏🏽
There is another way seriously lets talk!!!
Nice hat my g
I look forward to Spotify getting replaced by the next big thing.
smart smart smart. i'm doing my latest release all via nft. the demos were released as nfts and in a month the final album will come out to streaming services, but released early to blockchain platforms 😉
senses fail formed me as a person
What makes me unsure about spotifys future consequences is the fact that you are paying for a potential relationship with a fan when using maquees that can potentialy bring home the bucks. Or at least that might be their argument
I feel like you're emanating wayyy too much alpha energy to pass as nerd. Love your work!
Finn from the punkrockmba brought me here and i'm addicted to this channel. Great content and excited since i'm starting to make music again.
🙌 great video- thank you
Why can’t the music marketing landscape be more shit like this and not the other snake oil salesmen
this continues to be the best music marketing channel on yt, thanks jesse!
I actually noticed, that Amazon has the highest pay per stream. Do you have any ideas, how to grow fanbase on Amazon?
Thanks for sharing your insight as always, Jesse! Your videos are always well-informed and thoughtful👏🏻
This was sadly inevitable. In regards to your point about a list of new music from artist you follow, what are your thoughts on the new 'What's New' section? It seems to be close to what people have been asking for, in a very hidden and roundabout way.
Hopefully it does change, but you already know these major record labels all have their hands in Spotify.