What are the music marketing ideas around whether you should release a song every week like breakout music artist Russ. We discuss:
► Why an artist would release a song every week
► How To Balance quantity versus quantity
► How your genre determines this
►How to release a song every week the right way to take advantage if algorithmic advantages
►My video on How Rick Rubin Produces The Biggest Musicians In The World https://youtu.be/9_vU30lkjQI
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►My video on My Music Release Strategy https://youtu.be/BLRAVkq8yDA
► My video on SWOT Analysis To Figure Out Your Strengths https://youtu.be/5gRzr8Zwi-4
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In this thought-provoking YouTube video, we delve into the intriguing realm of music marketing strategies, particularly focusing on the merits and implications of releasing a song every week, as exemplified by the breakout music artist Russ. Throughout this insightful discussion, we unravel the motivations behind such frequent releases and explore the delicate balance between quality and quantity in an artist’s musical output. Moreover, we emphasize the critical influence of one’s music genre in shaping this approach, along with invaluable insights on how to effectively execute a weekly song release strategy to harness the algorithmic advantages it offers. Whether you’re an aspiring musician or a music enthusiast keen on exploring innovative promotional techniques, this video provides a wealth of knowledge and actionable advice to navigate the modern music landscape.
#musicmarketing #musicpromotion
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gold–SO glad I found your channel
Dude, I write songs in my sleep and they’re all great 😂😂 if I don’t release a song every week, I’ll die before I get them all out there 😂
Who’s Russ? Who’s Man Overboard?
The problem with blueprint is someone find something that works for them and everyone flocks to it and the blueprint is no longer valuable. Ok everyone flooding social media everyday, creativity and competition is like oil and water.
Is there a video about whether it's better to record in a studio, or spend your money on gear to record at home?
Every 8 weeks is wayyyy too spread out as an up and coming artist I’m sorry. Once a month is ideal.
Dafuq is a alacart dsp
Thank you Jesse! this was a great chunk of perspective! I am a manic songwriter and can't live without writing consistently, but this gave me great context for how to release and curate them. ❤❤❤ bless ya 🙏
While Russ was able to sustain this strategy for two years, it's important to note that not every artist may be able to do the same. Releasing a song a week can be a lot of work, and it may not be suitable for everyone's goals, style, or creative process. Ultimately, artists should consider their own strengths and weaknesses, as well as their audience's expectations, before deciding whether to pursue this approach.
Pros:
Consistent content: Releasing a song a week can help an artist maintain a steady stream of content for their fans, keeping them engaged and interested.
Increased exposure: By releasing new content regularly, an artist can increase their chances of being discovered by new listeners who may not have found them otherwise.
Faster growth: Consistently releasing new music can also help an artist grow their fan base more quickly, as it gives listeners more reasons to follow and share their music.
Experimentation: With a quick turnaround time, an artist can experiment with different styles, sounds, and themes more easily, allowing them to find what works best for them.
Cons:
Quality control: Releasing a song a week can be challenging to maintain a high level of quality, which can turn off listeners who prefer more polished work.
Burnout: The pressure of constantly creating new content can lead to burnout, which can ultimately hurt the quality of the music and the artist's well-being.
Lack of promotion: With so much content being released, it can be challenging to promote each song effectively, leading to some songs getting lost in the shuffle.
Oversaturation: Releasing too much content can oversaturate the market, leading to diminishing returns as listeners may feel overwhelmed and not prioritize any one release.
In conclusion, releasing a song a week can be a good strategy for some artists, especially those who have a large backlog of quality content or are experimenting with new sounds. However, it can be challenging to maintain quality and consistency over the long term, and the strategy may not work for everyone. Ultimately, an artist should weigh the pros and cons carefully and consider their goals and audie.
The other "little secret" that Russ didn't tell people is that the real reason he got exposure was when he signed a label. But before that he was like everybody else of us artists. Once he learned all the tricks then he got independent but if he hadn't signed a label he probably would be struggling like the rest of us. He spends lot of money on ads to get traction on this tracks because he knows produces money too. So he basically re-invest in his own business what his songs produce for him. And believe, he is nothing cheap like $1K or something. We are talking about a good chunk of money on ads. So the Russ strategy is not like that. Unless you really are a good artist, and your song is really good one that you could say that the song itself acts as your own ad but for the rest that's not the case.
I saw a guy doing the Russ experiment for 52W and he now have 139 listeners only. He only hit a sone with 30K but the rest is pretty sad. Not sure if anyone else did this experiment. Like I said, consistency doesn't equal to growing your data fanbase. It all depends entirely on the quality of the song and honestly unless you are a genius or using AI that really takes lot of work that is not definitely developed in just one week.
Talk about cross promo brobro
Dude this is genius… I dropped like 60 songs last year and barely got any following.. but 2021 I dropped one single and it did great lol
Your videos are literally class 😂🔥🔥
No one wants to hear an overworked underground artists tho . So it’s a tough balance
The thing alot of people dont know about Russ is that he and his partner Bugus had alot of money at their disposal from Bugus inheritance to promote his music on the backend via youtube promo channels etc. Nothing is ever by chance rather by working smarter not harder.
Russ saved up 26 songs so that he would be able to release a good song a week for the next 6 months. That way you don't sacrifice quality and can keep up the quantity.
No.
This help
Great video. Here is what I wanted to mention and im sure you already know. If you have a solid fan base there is no need to release music weekly. Even Russ stopped that for a min once he gained momentum and started touring. But if you are in the beginning of your career I think there is no actual harm done. No one knows you and I truly believe something is better than nothing. That is only applicable if the artist is any good. Me personally, I've never done a song a week but I did a song monthly and no, I did not released everything I recorded. But I can honestly say that I can see the good benefits of it, specially as a writer.
yall overthink put out songs as much as you can when one is doing better put some marketing behind al' he says is valid but if you are releasing to 50 people that shit dont matter they always say make a marketing campaign even if u do your 300 views wont keep em there … just stop thinking and release music youll evolve much faster than everyone else
I've heard so much about music strategy from so many different videos, ads etc… I'll say you sound down to earth and honest. Following….