In the first episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Sandhya Guntreddy (Principal Program Manager, Microsoft) discuss the most common SEO questions they get, the trends they see in the SEO community as well as Bing Webmaster Tools and Google Search Console.
Specific timestamped topics discussed in the first SEO Mythbusting episode:
If I have a lot of backlinks, will I rank higher? (0:00)
How to rank at the top of search engines? (1:43)
I run search ads, will I get ranked higher? (6:09)
Is the SEO community getting more technical? (6:35)
Blockers, Robots.txt, Bingbot and Googlebot (7:15)
Integration of Google Search Console and Bing Webmaster Tools (9:58)
Recommendations for JavaScript SEO (10:35)
Third-party tool scores and query intent vs user intent (12:53)
Documentation mentioned in this episode:
Bing Webmaster Tools
Verify Bingbot Tool → https://goo.gle/38an3kx
URL & Content Submission API → https://goo.gle/2NDZeYN
Crawl Control → https://goo.gle/2Zj6IWB
Import sites from Google Search Console to Bing Webmaster Tools → https://goo.gle/2NGAKOv
Formalizing the Robots Exclusion Protocol Specification (blog post) → https://goo.gle/3g7K4Hu
Watch more SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral
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Is it me or did she verify meta descritptions are actually a ranking factor.
Funny 😂 .. one of my article is 1st position in Bing but google indexed it first then de-indexed it …. Robots.txt blah blah everything is on point 💁
I am sure that somewhere into Google there' s a guy like Homer Simpson turning knobs.
Another fascinating insight into the complex world of SEO. Thanks for talking through some of the more common issues people ask you guys about. For us, getting both the back and front end of our web pages SEO compliant is important. Most importantly though we think the content created should be offering the user something they want/need.
You mention education at the end of the video, However I believe the issue is that you guys don't give us this information. These videos are fantastic however there needs to be set guidelines without the 'yeah maybes'. Reason people use these DA scores and number is because they want to know if what they're doing is correct. Consoles need to tell us if we we're doing is good.
In fact.. for me it's much easier to get the top rank in Bing than in Google search
For one of the keywords, with monthly search volume of 15K, my client's page ranks #4 in Google. However, that page is not ranking till 5th Page on Bing. I checked on-page optimization, sitemaps, sitescan, robots.txt, re-submitted URL using URL submission tool, but nothing works. I could see that page is indexed in Bing but it doesn't appear for the search query. However, for other keywords Google and Bing SERPs are almost similar. What could be the reason?
Backlinks are not a myth. Most top sites have hundreds of thousands of them.
Is it a humorous sequel about what are not a ranking factors?
People naively watch video to know about ranking factors but hear only about factors which are not a ranking and that "It's not so easy! There are hundreds of them but we will tell you nothing concrete because it's a commersial secret!" – Very funny!
Better tell us about a new factors – "Core Web Vitals"
https://web.dev/vitals/
https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html
Which I would call a "Chrome user Experience".
In particular, about the "FID" which (by Google Search Console requirements) should be less than 100 ms(milliseconds)?! Why not a nanoseconds? :^)
And why does pagespeed
https://developers.google.com/speed/pagespeed/insights/
offer to remove third-party JS-scripts from the site, including google ads and analytics, to speed up the page? :^)
Looking forward to more videos!
شكرا جزيلا للتوضيخ
Whats the point of masking as a GoogleBot or BingBot to crawl a site? Does it create a security issue or something?
Thank's for this video, very helpful. The only thing i "do not understand" is how abbandoned websites (in niches that need constant updates) have high ranking… I think it is because of backlink and pagerank "if you born first and geted more backlinks, you will be there forever", hehehe!
I'm kiding of course, but maybe 40% of me meant that…
Also this is the main YouTube channel for me. Thank's for the good work…
And for last, forums of plugins and wordpress themes are very busy with CLS and LCP nowdays…
Is that a Roland MC 303 on the shelf in the background?
UGH! I Thought they would talk about backlinks 😀
"but Martin said!"
I LOVED this video so much. Thank you!! Overarching theme – make for the USER!
On closer inspection, Google violates its own guidelines. You will not like this remark, but this statement is correct. Don't sell backlinks.
I see as something positive this kind of collaborations. I hope you get more vendors/partners/competitors on your SEO Mythbusting serie.
Is that true Google say we are help organic results.
I very much liked the video!