Rewriting the SEO Starter Guide | Search Off the Record



The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off The Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea.

Resources:
Episode transcript → https://goo.gle/sotr068-transcript
SEO Starter Guide → https://goo.gle/42alrmy
SEO Starter Guide: What’s all the drama? → https://goo.gle/4b6ZLMq
Let’s pick a domain name → https://goo.gle/3tezc6t

Search Off The Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Watch more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral

#SOTRpodcast

Speaker: John Mueller, Gary Illyes, Lizzi Sassman
Products Mentioned: Search Console – General

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18 thoughts on “Rewriting the SEO Starter Guide | Search Off the Record”

  1. Hi Jon, If our website traffic is from a country where internet is slow will it effect the page ranking as i check our mobile performance is flagged as poor at 85 under WCV. Does google take into consideration slow internet connection. Any suggestion

  2. Don't believe gossip you hear on social media. I have heard that "SEO is dead" rumor for the past 15 years at least. I've written a post called "SEO is Alive" a year ago for Search Engine Land. It's still valid IMHO.

  3. Definitely love each person on this call. I am mostly a Gary fanboy, but this podcast wasn't useful. I mean John Mueller stating that they should make a single HTML page for all sites is silly. Plus, it's ripped out of context. What the community is looking for is an EXAMPLE page that has great SEO to use as an EXAMPLE. It's obvious the whole internet won't be the same page. This is a dodge of the real request from the community to get a decent example page.

  4. Interesting to hear discussion about 'should we include info about title tags in the SEO starter guide.. since so many modern CMS / web things auto create this now.. and I am currently experimenting with WordPress 2024 theme, which makes it strange to remove the big title using full site editor… and move a hero banner video up to the top.. even though I have removed the page title via the FSE – hearing the podcast I checked the view source for H1 – and there is an H1 with 'Home – Site Name' – but that is NOT displayed on the front end for the end user.. maybe it is in the code and display: none..
    luckily the page title does exist and schema does as well..
    Perhaps there will be a starter guide that is brief and a not-so-started-bit-more-to-consider-guide with an FAQ that points to the meta-keywords not you all mentioned?

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