Ranking updates, structured data, and more! – Google Search News (October ‘23)



John Mueller is back with the latest updates in SEO on this October episode of Google Search News! Find out about the changes to search ranking systems, how foreign language sites are findable, future community events, and more!

Chapters & resources:
0:00 – Intro
0:26 – Structured data
Changes to HowTo and FAQ rich results → https://goo.gle/3ZEbYTx
1:49 – Search ranking updates
Core updates → https://goo.gle/3rFJqwf
Helpful content system → https://goo.gle/3LMoeeT
Creating helpful, reliable, people-first content → https://goo.gle/3LHEfm7
List of updates → https://goo.gle/3PXW3Mt
Help community→ https://goo.gle/sc-forum
3:20 – Other search updates
Site names → https://goo.gle/3rB1OGG
Language → https://goo.gle/3PDZEOt
4:00 – Community
Dealing with duplicate content → https://goo.gle/3RJOzy4
AI sidekick → https://goo.gle/3rtc43P
4:57 – Shorter updates
Search Central Live in Mexico → https://goo.gle/46fyeFw
CSV files → https://goo.gle/46rZIYA
5:35 – Videos
English office hours → https://goo.gle/48GpjP2
Japanese office hours → https://goo.gle/3LNad0F
Ask Googlebot Does Google Search use SEO scores? → https://goo.gle/3F4lDsQ
Which redirect type gives your website maximum PageRank? → https://goo.gle/3LKR27w
Search Off The Record: Let’s talk ranking updates → https://goo.gle/46gTXgk
Search Off The Record: Let’s pick a domain name → https://goo.gle/3tezc6t
Lightning Talk: Debugging Core Web Vitals with Chrome Devtools → https://goo.gle/47GwVAF.
Search Console Training: Getting the most out of the URL inspection tool → https://goo.gle/3Q4A9Y9
Legal/Policy: Right to be forgotten interactive video game: Round 2 – Dr. Hall and Tina → https://goo.gle/469FGlm
6:19 – Wrap up

All Google Search News episodes → https://goo.gle/SearchNews
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#GoogleSearchNews #SEO #SearchNews

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49 thoughts on “Ranking updates, structured data, and more! – Google Search News (October ‘23)”

  1. This is the worst update ever, every time I try to update content, the page drops out of the top 100, and it's like this on all sites. So how to follow the rule that content should always be updated so as not to mislead the reader.

  2. 1:08 Before that changes nobody not analyzing:
    1. Not all sites in zone GOV – government. GE what see complaints from Ukraine, know, many sites in zone gov – just use as tool for spammers. Something Group Webmasters have control above government and private commercial sites, copy content for popularity, links, etc, buying for gov backlinks from catalogs.
    2. Authority. I see sites about legal thematic without chief updates – more one year and in top, they use just ST, vulnerability Google, pages showing for irrelevant requests, competitors this site's have systematic attack semantic core.

    How about that, Google?

  3. Sin duda alguna Google es un problema. Venden que todo sus procesos de actualización son maravillosos, pero solo quieren facturar más. Nos están destrozando la vida. Solo potencian resultados absurdos. Ojala pronto exista competencia para que este "señor" trabaje de verdad. Por cierto, en España existimos también. La avaricia rompe el saco señor Google…

  4. It is not an update is a disaster. This is a big mistake from google. More and more people are going to use bing. You looking for something and you find bad contents. The best contents does not appear at the fist position on serp.

  5. This update made a huge problem in search results, Most of the sites went down 50% at least of their visits and don't tell me that my site is the problem, The spam websites are now in the first page due to your poor update !! I think you made a mistake this time Google !!

  6. This last Core Update hurt so many people, including me. You can't take away income from people overnight! This is evil! It's absurd how google used our content for long time and all of a sudden dumped us!! We have families, we have children! We have to pay our rent! I'm not saying you shouldn't update your algorithm, but just warn people 6 months in advance that the site is going to lose a certain percentage of traffic!! Probably success and richness is making you blind. Dont' pretend to be smiley, kind and gentle because you don't care about the world, the people and the good content, you care just about money. But I believe in Karma, and when you don't give love, you won't receive it. Shame on you. Bye.

  7. 🎯 Key Takeaways for quick navigation:

    00:27 🗂️ Google has made changes to the usage of structured data for displaying rich results. Some structured data types like "how to" are no longer being used, and FAQ structured data is only shown for well-known, authoritative, government, and health sites. No need to remove existing structured data; it just won't have any effect.
    01:52 🔄 Google has rolled out both a core ranking update and an update to the helpful content system, making significant changes to their search algorithms and how helpful content is presented in search results. Website owners can use site-wide signals to block unrelated third-party content from indexing.
    03:18 🏢 Site names are now automatically determined by Google's systems and structured data markup for all languages. Google has also improved its handling of multilingual searches to show content in the most appropriate language based on user preferences and location.
    04:15 📝 Recommended articles outside of Google: Evere Jonathan's summary on duplicate content and canonicalization, and Tasmin Lofthouse's practical guide on using AI in the content creation process.
    05:40 🌐 Google's team has been engaging with the SEO community in various locations around the world, and they plan to attend more events in different cities. They also continue to produce informative videos, addressing topics like Core Web Vitals and URL inspection.
    06:09 📊 Google now indexes CSV files, which is especially useful for spreadsheet enthusiasts. This allows for easier access to structured data in CSV format.

    Made with HARPA AI

  8. Hey, John, I just wanted to say thanks for putting forth the effort to gather all of the useful information in one spot. I am having a lot of fun with these, and they are proving to be quite helpful.

  9. 🎯 Key Takeaways for quick navigation:

    Google has made changes to structured data usage in search results. How-to structured data is no longer being used, and FAQ structured data is limited to authoritative sites.
    Google has rolled out both a core ranking update and an update to the helpful content system.
    To adapt to structured data changes, it's recommended to use a CMS, hosting platform, or plugin that makes it easy to add and remove structured data.
    Google now displays site names for all languages in search results.
    Google has improved language matching for multilingual searches.
    Google Search Central has valuable resources and a community to help with ranking changes.
    Google Search now indexes CSV files, which is useful for those who work with spreadsheets.

    Made with HARPA AI

  10. My site on Google has disappeared from search. There was an article on the first pages with keywords, and now it does not appear at all. May I know what the solution is?

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