In this video I discuss how you should see all of the content you make as building relationships with fans, which is why teasers and countdown clocks are counterintuitive to building relationships with fans. I break down:
►Why popular musicians use teasers and countdown clocks but they fail musicians with few fans
►How to see the content you make as relationship building.
►Why a teaser is a missed opportunity to build a relationship with a fan.
►Thanks for checking out my channel please subscribe and tell a friend!
►How To Tell More Stories Around Your Music // How Popular Musicians Promote Their Music https://youtu.be/HmO0CnBqbtE
►How Billie Eilish, Kim Petras & Pale Waves Built Their Fanbases With Singles // SPOTIFY HACK https://youtu.be/BLRAVkq8yDA
►If you enjoyed this video there’s a whole playlist of videos just like this https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVckEVaE1_RUcLzPF8U680K
►Leave a comment with any questions you have and I will answer it in a future video.
Links:
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
In this insightful video, we’ll unveil the key to building strong and lasting relationships with your fans through your content, shedding light on why popular musicians often opt for teasers and countdown clocks, but how these strategies might not be the best fit for emerging artists with a smaller fan base. We’ll delve into a paradigm shift, showing you how every piece of content you create is an opportunity to nurture a deep and meaningful connection with your audience. Understand why a teaser can sometimes be a missed chance to foster that fan relationship. Join us in this journey to discover the true essence of content creation as a pathway to bonding with your fans. It’s time to reframe your approach and make your audience a part of your journey, and we’re here to show you how.
#musicmarketing #musicpromotion
source
If you enjoyed this video there's tons more like this here How To Go From 0 To 10k Fans https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVckEVaE1_RUcLzPF8U680K
So do i drop the song with no warning? Or does a post the week or a couple days before help?
ok so you tell us what not to do – where do we hear what to do?
What about simply announcing that you'll be releasing a song before you do? Maybe a couple days prior, or do you just drop it on em? lol
but what about Tiktok that seems to be the way people do it
Bro. This is solid gold. No one is talking about scaling at all. Such an obvious concept, but this sort of helped it click for me. Thank you!!
thank you Jesse for this video! I am going to apply this in my music content strategy and build more relationships with my audience, especially when im still working on building my first 1000 fans
I don't get how youre supposed to put out constant content, that has to do with your music, but can't give small clips with a visualizer or something.
Is putting a clip of of older songs with a cool video, in case someone didn't hear that song bad?
I have a question. If I make a teaser that I feel tells a little more of my story, establishes my "brand" more, and could potentially be a moment someone falls in love with me, would that work? For a specific example, I figured I would announce an album I've been working on when I start releasing singles for it, and with each single, slowly build up the brand and hype for not only me, but for the album. The teaser comes in on my YouTube, where I figured on weeks where I'm not dropping new vids on the singles, I would post album teasers to get people more excited for the album.
If specific examples of the type of teaser I'm talking about help, the idea for the teaser that I had is, I was going through footage I took of me recording a song (I like to archive stuff) and realized that one of the takes I took for a verse (I rap) was really solid, but I immediately scrapped it because it just felt "off." I quickly added some text over it that read "uncompromising workmanship" my artist name (Lone Tony, I haven't released anything yet, but check for me in maybe three months or so), and then my album name.
Does that sound like the type of teaser that could build my brand and create a connection with me and the potential fan, or should I scrap it? Sorry to ask something so specific, but this channel seems to know what it's talking about more than any other one I've seen, and I really want to get things right.
Thank you for your time.
If teasing doesn’t work, what is the best way to announce and build hype? Is it simply posting the artwork and saying my new song comes out on x date? I’m new to your channel so maybe this video already exists.
The kind of content artists need. Never too late to hear this.
Do you have any videos on how to promote your song pre-release?
Jesse. I’m releasing my first song ever on Spotify. What do you think of the idea of making it exclusive only to Spotify to try to get an actual opportunity to get on editorial playlists. Could I instruct Distrokid to only submit to Spotify? What are your thoughts on this?
Hey Jesse! How do you suggest getting pre saves for an upcoming single on social media if no teasers?
What do you think about teasing on tiktok if you’re releasing your first 8 singles. Like if a song is already done and you pretend your making it in front of people like Charlie puth
I only have a couple thousand ig followers but teasing content does work. I get comments saying "can't wait" and such
is it effective for spotify streaming to embed a spotify song on an artists' website so we 1) collect pixel data on thr streamer 2) make it easier to get those streaming #s up?
Hey Jesse, we have three new songs ready to be released on our new EP. Label wants to start with what we consider the weakest songs first, because they want to build momentum for the better songs. I’m not sure how I feel about this. Any thoughts?
i just posted a teaser last night wtff
I need some help moving bodies from my basement.
I turned off this video after 2 minutes, Jesse. Because that's how long it took me to realise you are exactly right on this one.
Thank you for the tough love music dad haha
This is great advice. Shit.
…sees this video after having just launched a teaser….
Thanks for the knowledge, I remember anticipating new releases from superstars back in the day, but I actually know and follow new groups now who are just starting out, and I ( not purposely) end up forgetting about their upcoming teaser releases. I anticipate more content that tells me about them personally and their music. As suggested videos from you, and As the country opens up, could you do some updates on how to reach people , advertise, connect, for live, in person performances? Thanks again!
I'm sifting through your content , great stuff! Question (and I'm currently looking for this answer in one of your videos but figured I'd ask too), if not a teaser, what should our first piece of content be for our single? artwork only, visualizer, music video, lyric video, etc? and should this first piece of content be advertised with facebook ads? thanks!
Guh you’re amazing. You continually make me laugh and IM LISTENING. I’m starting a new project after my last one went decently well, but I was NOT UTILIZING THESE TACTICS. This next project is based on a story line and a concept, it’s in a hyper pop niche and I’m not going to make rookie ass mistakes. It’s called MIDAS. THANKS FOR THE REALNESS.
What do you think is the best thing to do before a release if not posting teasers or making allusions towards upcoming music?
so I have a question, would you consider works in progress teasers? I've heard from other people that's a good way to connect with fans so they feel like they're on the journey with you, but you're also kind of teasing them for whats to come. Would you consider that to be in the same category or something different altogether?
BRILLIANT!!! I needed to hear this
Yeah no. This is bad advice.
A Teaser is exactly like a sample of a product before launching the product. This basic marketing. Samples give the potential customer to try out the product in hopes to hook them to be returning clients.
No. Anyone who takes this advise will suffer
Hi Jesse, been really digging your channel, so informative in a new way. There is so much content here it's crazy! That said, I'm feeling a bit overwhelmed with everything there is to handle/set up/manage/etc. Is there a timeline of sort (or a video on it), where you specifically list a suggested order in which to handle each task? Like say from completing a song, to releasing it, to promoting it? Like where does one start, or you just throw everything at it in no particular order? Just trying to get organized and as a solo artist, finding an infrastructure/a way to best use my time and be productive (the right way) every day would be the best help possible. Let me know, thanks for everything! – Ariel
So much “amen” on this one. What works for big, doesn’t always (in fact, rarely) works for small. We’re aligned in many ways, my friend. Another nice one!
What counts as a teaser? Would a 10 second video with an audio snippet of the upcoming song count as a bad teaser?
I literally spit my food out laughing at the casual drop of “in startup douchebag land”
Hey Jesse, big fan of the channel, currently reading Get More Fans. How does your stance on teaser apply to studio/songwriting updates or other day to day insights in the creative process. Should these be kept until release? Cheers!
1975 example 😂
Hi Jesse, do you suggest we run a video view ad where we put the entire music video on facebook, and then do a 15 sec stories ad of the same music video asking them swipe up to stream on Spotify? This is where I am confused. Coz why will they swipe up for Spotify for the same song/video, if they already saw the whole song before?
Interesting, I did this with my lastest ep https://music.apple.com/us/album/bittersweet-ep/1464686517 and a music director from Radio One told me “not a smart move who do you think you are a Beyoncé?! You have to inform them!” Lol
+1 for the pendulum, also glad to see I'm not the only one putting my NS10 tweeters on the inside lol.
I am most excited when my favorite artist and producers show teasers and demos, look at flume. game over
Hey Jesse. Been working thru your vids after RJ from Fernway here in Buffalo, NY talked about how much value he gets from your content. Just bought the book too, to pour thru. I have a question about this video, but kinda need to add some detail to get to the meat of it. I’ve got music accounts for myself on all the social media channels and have grown them over the last year to over a thousand followers on FB and IG. As a solo acoustic player, I’m constantly writing and posting originals and covers. Essentially I have a ton of high quality content that makes it easy for potential fans to see and consume my stuff and decide if it’s for them. Jump forward, I have started a blues rock band. We’ve gone into the studio and are currently in the mixing stages of four professionally produced songs which we’ll release as singles and then compile at the end as an EP. My hang up is that I don’t know how to convert fans ahead of the first release, without any content or essentially teasers of the music that’s coming. Is there another way to build a fan base? (in NY were still a ways away from getting out to play shows due to the fkn pandemic so that avenue is out for now) Or is it best to just wait and release the first single and then start the push? Hoping this made sense?
What I gathered from this video is take ten years to make an album. Did I get that right?
when you say that the time could be used to grow a relationship with a follower or potentially a new fan, how would someone do that? Like a one to one conversation or a post that would make people ask questions you could answer? Great videos I'm a new subscriber and they're phenomenal
Goddamn, these videos always kick my ass into gear. Thanks for making it!
Thank you Jesse! We are getting ready to release a new single/music video and this was immensely helpful.
Surprised to see this advice… I love the suspense that builds when an artist (whom I like enough to follow) puts out teasers. I don't understand the point about marking my calendar or remembering to check back—if I'm following the artist, then their release will show up in my feed when it's out and I'll actually be hungry for it because of the teasers. (This is my experience with artists that have 5m or 500 followers, makes no difference.) But I really like your points about the better investment of our finite time/effort into building relationships with exisitng songs. Very thought-provoking video…
Amen haha
Ok so don't post about your song until the song is out? I love it when you're straight forward