Pagination and SEO



Google’s Maile Ohye examines the issues webmasters face with paginated content: paginated articles, product category listings, etc. She then explains the options available to those webmasters concerned about SEO, including rel=”next” and rel=”prev” HTML markup.

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45 thoughts on “Pagination and SEO”

  1. For these paginated items, what if you have an option to display the number of items per page?
    Say, the total number of items is 17, and the user opted to display 20 items in a page to see all of them in one page. What should I use, canonical or next/prev?

  2. each page within a paginated series should canonicalize to itself, so /page/2/ has a canonical pointing to /page/2/. Should page 2 etc. be in the google search results? or Not , please confirm

  3. If you have component pages and a view-all page, shouldn't you be combining rel="next" and rel="prev" as it should AND (not OR like in the video (10:42)) rel="canonical" linking to the view-all page on each component page? To send searchers to the relevant component page, and give the juice to the canonical view-all page that includes everything from all component pages? Like in 12:28, or will Google not index the component pages, so the only page available in Google for searchers is the view-all page?

  4. Great video. I was searching google to find an answer for pagination – only this video from "google" was complete !!
    And yes, i do like you cheerful face. Happy smiling 🙂

  5. my data base is huge , i have tons of pages , what would happen if use view all options……ah it will hang , give me some better option what is good for seo pagination or scroll , think as user not as programmer or designer

  6. What if I have only partially duplicated content?
    My website has pagination where products are changing when you click next page but header (title and desc) of the category stays the same for every page. Google also sees this as duplicate content even though it is only partially duplicated.

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  8. Because a "view all" page of 150,000 results is obviously beyond "intense" from a page load standpoint and not practical. rel=canonical should not apply to listings beyond 5-10 pages, and is mostly applicable to limited content like e-commerce pagination. And the Google Search does not have rel=prev and rel=next links of it's own either, probably due to the pagination consisting of dynamic links. The scope of this question mostly apply to static links and limited pagination.

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  15. the only fail in this video is point out to dummyheads like you that if you have a FUCKLOAD of conent, such as google, that a View All isnt a good idea. Because you'll crash the damn internet. ya big goof!

  16. could this be used to link together similar videos? by using the rel=next and the pointing the href to a similar page so that when users find the original page it will also link that with another page they might be interested in.

  17. Great Video! Its something i definitely need to have a look at for our site which has multiple listings. In google results i see "Page 5…." "page 6…" for our categories. im guessing its because google is reading each page separately and not as one category. Back to the drawing board.

  18. @geminigeektube But you asked for a "View all" feature, not a "View 1000". Even so, 1000 results per page is ridiculous. No regular user would use that, hardly anyone goes beyond the first 10 or 20 results as it is. For non-standard uses, there's the API and other services.

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