21 Proven Content Ideas to Drive More Traffic to Your Local Website

How do you drive more traffic to your local website so you can get more customers? Simple: publish more content. A website is for life, not just for Christmas. It needs to be nurtured; it needs to grow. However, if you’re like most local business owners, your website likely has just a handful of pages created when you launched it. If I had to guess, I’m fairly confident these pages would include a home page, a “Contact Us” page, an “About Us” page, and a few pages describing your services.

If you recognize yourself in this description and have no idea what else you should be publishing on your site, stay tuned. I am going to run through 21 proven content ideas you can start using today to get more customers through your doors.

Hi there! If we’re just meeting, my name is Luc Durand, the founder of rankingacademy.co.uk, where I talk about the best tools, tips, and ways to help you promote your local business online, step by step, and click by click. On this channel, I cover everything any local business owner needs to know, from search engine optimization to social media. My goal is to help you thrive online so you can drive more visitors to your business and ultimately make more money. So, if you’re new here, consider subscribing and clicking on the bell button so you don’t miss any of my new videos. Finally, don’t forget to check out the description below, where I put additional notes and links I refer to in this tutorial.

If you’re ready, let’s jump right in.

Content Idea Number One: Frequently Asked Questions

Here is an example of an FAQ page from a local surveyor. These types of pages are useful because not only can you answer your visitors’ questions directly, but you might also appear in Google Answers snippets results, which are also useful for voice search.

Content Idea Number Two: How-To Pages

Helping people out by solving problems is a great strategy to build content and encourage customers to get in touch with you. Here is a typical example of a how-to article from a local plumbing and electric website. What’s great about using this strategy is that you can create tons of how-to pages.

Content Idea Number Three: Cover a Local Event

Regardless of where your business is located, there are surely some local events going on near you. Make the most of it, like this local wine bar, by either taking part or simply attending and writing a page about it. If you take part, you may even be able to get a link from the organizer’s website and also network with other local business owners.

Content Idea Number Four: Before and After Results

Everybody loves before and after photo results as they really showcase what you are capable of achieving as a business, like this handyman. You can make this even more effective and playful by adding a slider, just like in this example on a page I built on my own site.

Content Idea Number Five: Cover a Local Project

This is an opportunity to demonstrate you care about your community and make your content local, like this landscape gardener who created an article about emergency accommodations being built in his area.

Content Idea Number Six: Expose Myths or Misunderstandings in Your Industry

This is ideal if you want to demystify some preconceived ideas or false truths everybody seems to believe. Here is an example from a dentist who produced a detailed page including rich keywords related to his industry and the services he provides, which he uses to link back to his internal pages—a very smart move.

Content Idea Number Seven: Top 10 List

You’ve all seen these around the web. Lists are very common but also very effective. You don’t have to use 10 as a number; any number will do. Look at this London plumber who has put together a list of the top three combination boilers. This page alone is currently driving over 450 visitors a month to their website, according to Ubersuggest. I wonder how many customers they have gained on the back of it.

Content Idea Number Eight: Client Success Stories

If you are good at what you do, brag about it through your clients. Success stories are very powerful because anyone visiting your site can relate to them. It makes it easier to turn simple visitors into customers. Look at this dentist who is using some of his patients to do just that and even uses video as a medium—kudos to him.

Content Idea Number Nine: Use Statistics

Help people make informed decisions with statistic-related content. Here is a great example from a local property management business covering the real estate market in Colorado Springs with numbers. I bet if you live in Colorado Springs and are either selling or buying a property, you would find this article useful and maybe even call these guys. Make sure you back up your statistics with reliable sources.

Content Idea Number Ten: Describe New Regulations in Your Industry

As an expert in your industry, you should be aware of all the latest regulations and legal obligations. Use this to your advantage and raise awareness of it, just like this electrician who is clearly targeting landlords who rent out properties.

Content Idea Number Eleven: What’s a Typical Day for You?

You may not be a family member of the Kardashians, but somehow people always love a fly-on-the-wall type of documentary. Give the people what they want and describe what a typical working day is for you, just like this roofer. If you are adventurous, use video format as it will work better. This will help people feel like they know you even before they do business with you.

Content Idea Number Twelve: Step-by-Step Procedure

Manage expectations and reassure potential prospects with a step-by-step guide about the services you are providing, like this laser eye surgery. Once again, this should help visitors feel reassured about what they are getting into and push them towards making a call or inquiring for more information.

Content Idea Number Thirteen: Why Us?

Build a page and explain why visitors should choose you as a business. Look at this electrician site, for instance. Yet another way to showcase what you can do as a business, and if you can’t come up with any valid reasons, then you might want to rethink why you are running a business altogether.

Content Idea Number Fourteen: Best Guides

Turn yourself into a local TripAdvisor and create guides around your neighborhood, such as what the best local restaurants are, where to find the best Wi-Fi spots near you, or just like this event company who created a list of the best coffee shops near the location. Make it as local as possible, and once you’re done, reach out to the owners of these businesses to tell them you mentioned them on your website, and you might even get a link on the back of it.

Content Idea Number Fifteen: Is It Safe?

Very much like the “how-to” concept, but this time use the “is it safe” option, like this company selling engine oil through local stores. This is also a concept you can use to create tons of pages.

Content Idea Number Sixteen: Lessons Learned from Years in Business

Share your experience with this sweet idea, especially when you have been in business for a while, like this lawyer. You probably have a lot to say, such as how the industry has changed over time, how it has changed you, etc. If you haven’t been in business for that long, you can still use the same theme and approach it differently, something like “What I’ve Learned in the First 6 Months of Opening My Business.”

Content Idea Number Seventeen: How to Choose a Business Like Yours

I like this idea because you position yourself as an impartial judge by giving recommendations on how to choose a business like yours. Just like this hair salon, obviously you’re not impartial at all, and you want visitors to choose you, but it shows your confidence that you’re probably the better choice.

Content Idea Number Eighteen: Getting a Job in Your Industry

Help people out on their journey to become someone like yourself by explaining the best ways of getting a job in your profession, like this orthodontist. See it as a short biography that only zooms in on your career path.

Content Idea Number Nineteen: Behind the Scenes

Who doesn’t like to know what really happens behind the scenes? That’s what these butchers reveal on their website during their busiest time of year, Christmas. This is a chance to show your existing customers a different side of your business and for new visitors to see you have nothing to hide.

Content Idea Number Twenty: Pros and Cons

There is no such thing as a perfect business or profession, so why don’t you write the pros and cons of doing what you are doing in a full-length article filled with rich keywords, just like this training academy in an article on the pros and cons of becoming a massage therapist.

Content Idea Number Twenty-One: Publish Horror Stories

Horror stories are very compelling, can drive a lot of interest, can be very funny, and also be shared on social media, so they are not to be sniffed at. Here is an example of such a page from a lawyer located in Las Vegas. Horror stories are even better if you can include images or videos.

That’s it for today. If you’ve made it this far, well done! If you like the video, please give me a thumbs up as it will be very helpful for me. As you can see, there are plenty of options to choose from. Applying these ideas will help you cover a good mixture of local keywords as well as keywords related to your industry. Get started today, and I can promise you it will pay off. Until next time, happy marketing.

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