Let’s talk ranking updates | Search Off the Record



The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more!

Resources: Episode transcript → https://goo.gle/sotr063-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

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16 thoughts on “Let’s talk ranking updates | Search Off the Record”

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  2. 🎯 Key Takeaways for quick navigation:

    00:18 🎙️ Danny Sullivan, Public Liaison for Google Search, joins the podcast to discuss search and ranking updates.
    01:56 📝 Google provides documentation on important ranking updates to help users understand various search systems.
    02:53 🌐 The documentation aims to clarify the multiple systems involved in Google's ranking process, beyond just the "Google algorithm."
    04:33 🔄 Google’s shift from ranking updates to ranking systems helps clarify and organize the way ranking changes are communicated.
    06:53 🤖 For SEOs and content creators, understanding recurring ranking systems like the core system or the helpful content system is essential.

  3. Super interested in hearing the next episode RE quality… Please don't just focus on EEAT! Far too many SEOs overlook beneficial purpose (was touched on in this episode in the "Here's 5 products to do X oh shock horror ours is first" style blogs, and that value proposition > keyword inclusion/semi-duplication, as long as the main content value proposition is clear and defined.

  4. It's almost as if these people don't look at the SERPs. So, sites are responsible for all the spam, not Google that ranks spam from so called, high authority sites?

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