Know your audience!



What does it take to have great SEO? In this short, John Mueller discusses the importance of understanding your audience and competitors. Don’t forget to address your audience’s wants and put them into words on your site!

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7 thoughts on “Know your audience!”

  1. Thanks John! I'm saving this to send to clients and potential clients.

    It's crazy how many people still believe that Google and SEO will find them their customer when they have no idea themselves who their customers are or what the want from them except BUY or be a paying customer! My clients are well versed but still struggle sometimes thinking there's magic involved.

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