Is there a limit to how many 301 (Permanent) redirects I can do on a site?



Is there a limit to how many 301 (Permanent) redirects I can do on a site? How about how many redirects I can chain together?
Matt Cutts, Bay Area, California

Other things to watch out for with chained redirects:
– Avoid infinite loops.
– Browsers may also have redirect limits, and these limits can vary by browser, so multiple redirects may affect regular users in addition to Googlebot.
– Minimizing redirects can improve page speed: http://code.google.com/speed/page-speed/docs/rtt.html#AvoidRedirects

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50 thoughts on “Is there a limit to how many 301 (Permanent) redirects I can do on a site?”

  1. I bought one domain with high DA and PA. but then got to know it has google spam penalty – After trying a lot still the penalty is there – What will happen if I started a new blog and redirect that domain to this new blog? will my new blog get a Spam penalty?

  2. I have a question. I have a site that I intended to be one subject, however, I got carried away and ventured off to branches of that subject. One particular "branch" needs a site all of its own so I created a new domain for that "branch of information" – I have 13 articles on the 1st domain that need to be moved to the 2nd domain, however when I went to remove them from indexing, and place them onto site #2 I'm finding problems. The problem is Site #1 is the original content owner/creator, when I de-index it from site #1 and copy it to site #2, I checked and now Copyscape is showing it as plagiarized to someone who copied my content to their pages?!?!? – For right now, I simply went back in and canceled the de-indexing and kept them on site #1 until I can find a viable solution that won't get either of my sites penalized. Any thoughts?

  3. Matt i am little bit confused. As per your video, we should only use 301 permanant redirect when we want to redirect the page permanantly from one website to another. my question is can we use 301, we older URL for the page is changed to new url follow.

  4. Hello,

    I am moving all my content from a year old site of domain1 to a new hosted site with domain 2. The transferred articles will now be on the new site but now living under 2 new directories (of "food/desserts" in the example below):

    Example:

    OLD

    http://www.domain1.com/category/chocolate/i-love-chocolate

    to

    http://www.domain2.com/category/food/desserts/chocolate/i-love-chocolate

    1) What is the best way to create a 301 redirect to redirect all the articles within a folder (i.e. "chocolate") on my old site to then live under the new directory structure on the new site?

    2) Ultimately, I want to dispose of hosted site 1 above but if i'm understanding correctly, I need to have that first domain and hosted site up in order for the redirect to work? Is that correct? (Perhaps after a couple of years, I can dispose of that first site?)

    3) That said, will having the same content on domain 1/hosted site 1 AND now domain 2/hosted site 2 effect my SEO?

    thank you,
    Matt

  5. Great video thank you. I do have one question. I have 3 sites that provide the same services but in different geographical areas. The page structure is the basically the same. i want to move them all permanently to 1 site . would there be any negative effect of redirecting (page to page as in the video) several sites to the 1 new site?

    Thank you.

  6. Hi

    First of all i like to thank you so much Mr Matt Cutts for a wonderful video, easy to understand, inspiring , the video is clear and hope it will help everyone who wants to do a 301. I was very confuse to do a redirect for my site forex.lighting untill i watch this perfect video. Thank you again

  7. Hopefully not a silly question, but I guess the next logical step in the question is "hoe long do I wait until google knows that Page A was redirected to page B and be able to delete that from the htaccess file?"

    My train of thinking being that down the road, when you once again change that page (as for me, my portfolio is always rotating), you are then not creating a long chain of 301s…

  8. Hello Google Webmaster!  I have a question.  In my case I actually DO want my old website to point forward / redirect old website blog ONLY to new single root redirect domain.   How can I do that because I talked to my hosting company and they only have WildCard option that you're explaining and they said that if I want ALL old url to point out to root directory I need to enter each redirect manually!  Is there faster process to get that done?   Thank you!!!

  9. Be wonderful if there was some actual info about 301 redirects, how to implement them on a hosted windows machine instead of the usual vague 'put in a 301 redirect'  (how ?) They are mentioned all over the place, the implementation rarely so.

  10. you didn't tell us how to actually do the 301 redirect! the info you gave was really good but i still don't know how to do the 301. this video doesn't point us to a another video that tells us how to!

  11. Ah!, soy señor, no sra., sr. Sullivan. ¿O debo llamarlo sra. Sullivan? Demuestra falta de CULTURA, al no saber que LOPE es un nombre masculino.
    Márchese usted a otra "plataforma"…aunque no lo hará porque YouTube le pagará bien por sus "servicios". Usted DISCRIMINA, usted está de acuerdo con la "plataforma" YouTube. Usted es servil al servicio de Google. Personas como usted, sólo hacen daño. Haga un favor a la Comunidad de Usuarios de YouTube y váyase. Se lo agradeceremos TOD@S !

  12. Si usted, sr. Mark Sullivan, vasallo de YouTube está conforme con las políticas de esta "plataforma" será porque se beneficia de ello, es decir, SE LUCRA, lo cual me parece estupendo a cambio del servilismo a una "plataforma" que NO ES SUYA, sino de todos los usuarios, y que gracias a nosotros, EXISTE, y no al contrario. Pero no soy el único que está en desacuerdo con las políticas dictatoriales de dicha "plataforma". Somos muchos usuarios, contrarios a estas "políticas" discriminatorias.Saludos

  13. bueno, otra manera de pensarlo, Sra. Molina, es que nunca existiria un plataforma como youtube (y seguir siendo gratis) si no fuera por las publicidades que venden a traves del plataforma. O sea, si tienes un problema tan grande con youtube, tal vez seria mejor crear un plataforma suyo que usted pueda hacer sus propias reglas. asi no tendrias que soportar esta tirania de google.

  14. LAS POLÍTICAS DE GESTIÓN DE LOS VIDEOS DE LOS USUARIOS SON ERRÓNEAS. USTEDES TRAFICAN CON NUESTROS VIDEOS, Y ESO ES ILEGAL. NUNCA PODRÁN JUSTIFICAR ANTE NINGÚN TRIBUNAL QUE SU POLÍTICA ES CORRECTA. USTEDES ACTÚAN COMO AUTÉNTICOS DICTADORES Y DISCRIMINAN A LA MAYORÍA DE USUARIOS DE YOUTUBE. SEGUIREMOS LUCHANDO PARA QUE UN DIA SEA POSIBLE QUE NOS TRATEN A TODOS CON JUSTICIA Y EQUIDAD!!!

  15. Epic sarcasm. I tip my hat to you, sir. (Unless, of course, you didn't think it was blindingly obvious that redirecting people from site to site to site would not sit well with Google).

  16. Hi Matt, thanks for the interesting Video. But on you answer comes a new question to me.

    What is when i have a WordPress blog and i change links from articles. Because the old ones ar very bad written.

    As example: domain-tld/this-is-my-nice-new-website-about-young-cats/1234/

    I will change the permalink to young-cats.html and make a 301 redirect from the old page to the new page.

    My question is. Can i do this with this page and all other pages without loosing PR and rankings from my pages?

  17. Hi, I watched a video on multiple 301 redirects and the answer was it was ok if consolidating brands/domains to one site, what about a change in structure to a site to offer price comparison, so 1000 x 301 redirects from old page to new page within same site and domain, is this ok?

  18. I wanted to "clean" my URLs and I had to use chain redirects with 4-5 hops. My traffic decreased by ~80% . It took more than a month to restore. But my URLs look pretty now : like this one: "example.com/financial/ratios/current-ratio"

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