There’s a lot of buzz out there about SEO. What exactly is it? What are the best practices? It’s easy to get lost in the sea of SEO terms like metadata, keywords, and html tags, but did you know you can still create great searchability without being an SEO expert?
Search engines like Google give preferential rankings to sites they deem authoritative. You can create authority on your site with these two simple strategies:
1). Creating engaging content
2). Getting other sites to add a backlink to your site on theirs
One really great way to create engaging content that organically boosts SEO is by blogging. When you create a post specific to your industry and the geographic region where you do business, that content will be more discoverable to potential clients in your area. Let’s say you’re a wedding photographer, what kind of content should you produce? Create something that gives readers & potential clients value, like a blog post about the top 10 wedding venues in your area.
Getting other sites to backlink to your site may seem daunting, but it doesn’t have to be! Let’s use the example from above and say you’ve written your blog post about the top 10 wedding venues in your area. Once the post is published, send a friendly email to the venue owners with a link to your blog, tell them how much you loved their venue, and ask if they’d be willing to feature a link to your post on their site. Now you’re creating engaging content and you’ve just added backlinks to your site.
Couple this approach with the built-in SEO tools in Showit and you’ll be on your way to being recognized as more authoritative by search engines across the web. While the topic of SEO is quite broad and there are many other tools and factors that can boost your SEO, these are just two sure-fire ways you can build organic SEO without having to be an expert on the topic.
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