How To Promote A Single In 2024 (THE 60-Day Plan)



My plan for what to post to promote your music on TikTok, Twitter, Instagram, YouTube and Facebook.

I break down:
► What to post each day for 60 days on TikTok, Instagram, Twitter, YouTube and Facebook.
► How to brainstorm ideas for what to post on social media to promote your music.
► When you should release your music, your music video and lyric video.
► How to make Instagram stories that get people to stream your music.

Chapters
0:00 Why Your Music Needs A Release Plan
2:58 The Best Day Of The Week To Release Music
3:41 Consistent And Steady Matters Most
4:14 What To Do Before Your Song Comes Out
5:29 Day 1-3
9:27 30-60 TikToks Is Breaking A Lot Of Songs
11:23 Day 4 & 5
12:44 The 30 TikTok Post Formula
14:17 Day 6
14:39 Short Form Promotion Strategy
16:00 Day 7
16:36 Week 2
19:16 Week 3
21:25 Week 4
23:29 Week 5
26:14 Week 6
27:53 Week 7-8

► Get The release plan spreadsheet here – https://ko-fi.com/s/228836b7ea
►My video on My Music Release Strategy https://youtu.be/W3BEPuU52Dk
► My Video on How To Promote Your Song On Release Day https://youtu.be/1riliwXDT4k
► My video on How To Use Anchor Music + Talk to get fans https://youtu.be/Fnj2dPp6_-g
► My video on How I Use Artists Playlists To Get New Fans https://youtu.be/1gs9H9ygP8g
►Why Teasing Your Song Hurts Your Fanbase Growth https://youtu.be/NarYQzfTM54
►How To Promote Your Music On TikTok https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVTUEEcoX4uTqK4j1EnvhGs
►How To Turn Your Music Video Into TikTok https://youtu.be/QXyRqRlwtDA

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🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
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🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/

Discover the ultimate music promotion plan across TikTok, Twitter, Instagram, YouTube, and Facebook in this comprehensive guide. Unveil a 60-day roadmap, breaking down what to post daily on each platform, ensuring your music reaches its audience effectively. Learn how to brainstorm engaging content ideas, find the perfect release timing for your music, music video, and lyric video, and create Instagram stories that drive streams and engagement. From the best day of the week to release music to the power of TikTok’s influence, this guide will transform your social media strategy and boost your music’s visibility. Dive into the chapters now and take your music promotion game to the next level!

#musicmarketing #musicpromotion #musiciantips

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49 thoughts on “How To Promote A Single In 2024 (THE 60-Day Plan)”

  1. I think this is brilliant and probably works super well but it is also stressing me out hardcore and kinda makes my soul hurt a bit. I just want to write, record and perform music, not make a ton of throw away content. Is this the only way to be a professional musician in the modern era?

  2. Great video, A lot of ideas very worthwhile. As someone who has just released my first solo single June 28 after being in many bands for years this was super helpful. I have that eternal inner battle im sure many others have, with posting and promoting myself and my music tastefully while remaining consistent and visible enough to be effective without bothering people haha.. Anyway, just wanted to say, thanks for making this.

  3. 🎯 Key points for quick navigation:

    00:00 🎵 New 60-day plan to promote music in 2024
    00:25 📆 Release music on Tuesdays through Thursdays for best results
    01:20 🎥 Have multiple songs and videos ready for sustained promotion
    02:46 📧 Email list is crucial for promoting music effectively
    05:27 🚀 Make a lot of noise on release day to create momentum
    06:54 💡 Utilize TikTok to break new music effectively
    09:13 📱 Engage with fans and promote on different platforms for visibility
    10:39 📈 Post multiple TikToks to boost song visibility and engagement
    13:58 🎥 Utilize YouTube shorts and Instagram Reels for additional promotion opportunities
    15:43 📖 Tell the story behind the song in different ways to engage listeners
    17:32 🌟 Post your music late at night on weekends for better engagement
    18:01 🔊 Ask for Spotify follows after some time has passed for more playlist inclusion
    18:31 🎨 Create memes or visuals related to your song to keep fans engaged
    19:00 🔍 Release a lyric video or visualizer to enhance the song's mood and visuals
    19:29 🎶 Share your song in Spotify playlists and keep creating engaging content for fans

    Made with HARPA AI

  4. another question. What do you mean by a playthrough/BTS/VLOG video from the spreadsheet? I have a video of me making the beat and another discussing the cover art but not sure if this is the best thing. Also, should i upload this post as a video or as a short? Thanks again

  5. Following this for my latest release. Just had a few questions. I know you've talked about using niche Tiktok hashtags to depict who your content is going to push to first, but do Youtube and Instagram work the same way? You've mentioned before that the algorithms are different, but just wondering in which ways? Should I be using the same hashtags for all 3? Thanks.

  6. Hi Jesse. Thanks for sharing your knowledge and experience.

    I have a doubt, it's enough having just TikTok, Instagram and YouTube for following the plan? And another question, having 2 social media could be optimal when you have 0 fans and starting to release music?

  7. Great video, thank you! Im confused about the video you said was linked concerning Release Day? Is that a separate video I can watch, or an just a part of the topics covered in 'The Best Way To Release Music In 2023 // MUSIC MARKETING' video?
    Best!

  8. I love this Jesse, thank you!
    Question, I know its not so recommended to release a song on December, but Im looking at releasing around Dec 11. Do you think this 60 day plan would work on the holiday period? Maybe it becomes a 70 day plan where you take a few days off here and there over xmas new year?

  9. I have an issue: since I'm a personal account (under 1k) I can't add a link in bio. I don't want to go business because then I won't be able to add other music (such as my own releases on Spotify since I distribute it through a label's distrokid). Am I missing something?

  10. does this video still apply 6 months later you think if you are just starting out? and When you say Day 1, do you mean when the actual song is on Spotify/ All streaming services to play? Should we still submit 2 weeks in advance?

  11. Quick question: if you release on Friday (instead of Wednesday), is it better to switch day 4&5 (light promo) tacticts with day 2&3?

    Great content by the way! Real & clear cut stuff!

  12. Thanks for dropping so much knowledge Jesse! Really helping us understand how we can grow our fanbase in a real, organic and "non-cheesy" way. Great to know you worked with Basement as well, one of our biggest influences. How was working with the lads?

  13. As always great stuff. This makes a lot of sense and I understand why it will work. I have a question. Do you recommend using this strategy/plan for a single you released but was never able to market or promote?

  14. How can you gain an artist account for your single? I'm new here so maybe this has been covered, but I used Distrokid to get my single on streaming platforms. However, my single is through a verified artist account and I don't even get to control it. So, I'm lost because I'm in the process of making my next single but want to do it right. Help please

  15. Man great video! but my question, how do you decide whether one should release singles or release an EP? I've got 5 tracks ready to launch. 3 out of the 5 are single material. pulling my hair out trying to decide whether to put it all under1 EP under the main single's name or to drag them out as singles. If it was all under one EP i would definietly use the waterfall method, and maybe the last 2 would release together to complete the EP, but the other way also feels just as effective. which to decide?

  16. Absolutely amazing and the most helpful information I’ve learned Jesse!! We’re getting ready to release an album. Would you say releasing the singles every 2 months still applies? And then dropping the whole thing at once after that?

  17. Hi Jesse, thanks so much for all the incredible information you're sharing! I have one question, and I apologise if you covered it somewhere and I missed it – what is the main reason for releasing the album art video and lyrics video before the full-on music video? thanks in advance for your answer!

  18. This is gold. We are going to follow your spreadsheet as closely as we can (while keeping our sanity), and come back to share the results after the 90 days are over. Maybe combine this with some facebook ads, even though I know you hate them.

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