Your Spotify Popularity Score determines whether your song gets in the algorithm or not as well as if it will get added to editorial playlists. This is how to game Spotify to increase your popularity score and measure it with MusicStax.
Chapters:
0:00 What Is Spotify’s Popularity Score?
0:48 How Is Spotify’s Popularity Score Determined
3:08 Why Your Popularity Score Matters
3:48 How Your Popularity Score Can Be Affected
4:54 Using MusicStax To Monitor Your Popularity Score
6:21 How To Drive Up Your Popularity Score
Links:
► MusicStax – https://musicstax.com/
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Understanding and improving your popularity score on Spotify’s algorithm-driven playlists can be a challenge. However, Musicstax, a free website, offers a valuable tool for monitoring and optimizing your popularity score. Jesse Cannon, a popular music influencer, explains how to utilize Musicstax to track your score and hack the algorithm. He clarifies that the popularity score is not just about charting positions but represents listener enthusiasm and engagement, measured by streams, shares, saves, likes, and more. Being above a certain threshold (around 25-35%) increases the chances of landing on Spotify’s Discover Weekly and Release Radar playlists, as well as securing editorial playlist placements. Jesse emphasizes the importance of creating songs that resonate with listeners and aligning them with appropriate playlists. He walks viewers through the process of pasting a Spotify song link into Musicstax to track the popularity score’s growth or decline. By regularly monitoring the score and analyzing its fluctuations, musicians can better understand the impact of their promotional efforts and tailor their strategies accordingly. Jesse concludes by recommending TikTok as a powerful platform to drive up the popularity score and directs viewers to his related video for tips on leveraging TikTok for Spotify success.
#musicmarketing #musicpromotion #spotifymarketing
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so much misinformation in this video. You do not need a score of 25 – 35 to get onto release radar or into the "Spotify algorithm" . if someone pre saves your release it will get added to their release radar. it has nothing to do with popularity score. my score is 10 and all my music has been added to release radar, discover weekly, daily mixes and all the other made for you playlists by Spotify. the score only really matters for getting on editorials.
Kanye is the GOAT 🐐
so how, other than getting placed on a playlist, do you boost the popularity score? watched the video twice and didn't hear anything about how to improve the score.
Bro, I love your videos. Don't get me wrong, much respect, but your hard on for tiktok and your disdain for FB ads is the opposite of what my experience has been. It's an age and genre thing, though. For young, broke people making young, broke people music, sure, do your tiktok. It'll probably work if you do all the cringey trending things that I in all honesty cannot watch even a second of because I feel my lunch coming back up. But for a band of mid 30 somethings playing stoner metal who remember the pre-tiktok world and who's fanbase is very unlikely to be using tiktok very much for any reason, but definitely not for discovering metal bands they haven't heard yet, tiktok isn't gonna improve your popularity score. I'm sure there are examples to the contrary of what I'm saying, but I cannot imagine a band of guys my age playing a similar genre finding their big break by following along with a tiktok trend. I actually do post on tiktok, but under no circumstances am I going to be studying trends on tiktok made by the alien species known as Gen Z and imitating them like a desperate old monkey to promote my music. I run targeted FB ads toward the right demographic on the right platforms, and once I got a grip on the learning curve and my account gathered enough good data, we get picked up by the algorithm pretty easily. This is just for any old farts like me playing rock music watching this video and feeling like their promo is hopeless unless they sell their souls. You can do it another way! A way that wont haunt you for the rest of your days!
What's wrong with Jesus?
So is 26% a good result for a first test release that's just a jazz-fusion instrumental jingle of 1 min 48 sec? At first glance it doesn't seem good, but based on what you said in the video it seems to be a decent start?
UMG can increase your Discovery weekly reach
Kanye might be crazy but his music is still fire
w example song
Hey Jesse. I do Lofi music. Some of my songs have popularity up to about 30% but I have a few that I did no promo for that have a very low like 3%. My question is, are low popularity songs hurting my overall artist score? Would I be better off deleting those less popular tracks?
A question i would love your answer on –
what makes an artist come up first on spotify ? for example – what do you do if you have the same name as another aritst? 🙏💕
My scores are extremely low. Our band has an 8% and our most popular song only 21%.
Should we start over with a new name? I worry any song we release is just going to get buried because of these low scores.
Looking at Musicstax, it seems that a song that appears on multiple releases (singles + album) has a different popularity score for each release, even where the ISRC is the same. So a couple of questions:
1. Should you focus promo on the release where the song has the highest popularity score, even if you would otherwise prefer to direct people to the album?
2. Does this mean it’s now better to minimise the number of releases with the same song, rather than maximise it with the waterfall strategy?
Thanks Jesse and Luke for all the great knowledge and info.
Free Site??? I’m about to check it now hopefully it still is 😅😊
checkin it out.
thank u jessee 🫡
Kanye still the best and moving numbers like a mf on SPotify without releasing or moving a finger haha, great video Jesse!
I’m doing the waterfall method and seeing multiples of songs on various platforms (except Spotify). It’s my understanding that I can just remove past releases as long as the most recent one also includes those songs? However, will this remove the song from playlists if they were added from initial release, or is it entirely based on isrc code?
Hey Jesse, for my debut song I’m doing a presave campaign. I’m doing a merch giveaway, but how can I get ppl interested in presave if I don’t share a small sample of the song with them?
what do you think of the idea of pulling older/mid songs off a streaming services for the sake of having a more well rounded discography? Even if they still get some streams
What about all the bots your competing with
A guy i know told me he wants my song Pure Light played st his funeral. Thats devotion. Was stunned
Saves the day, props🙏🎉 I am extra curious about how the weird Al marketing worked out
Here for the Kanye slander
Hello Jesse, how are you doing?
As a music artist who wants to better himself I've been watching your videos and starting to approach the music scene in a different matter.
I am really cautious when it comes to "promoters" who come and talk to me.
But it's the second time I receive a message from an allegedly promoter who says that for x amount of money they'll get me on Hot97 radio station. I wanna know if this any kind of scam as well since they also say that there's a whole marketing campaign associated to it. It seems really sketchy, but it's tempting as I see their reach and the reach from people that they say they worked with. I am also in the process of trying to contact other artists that they say worked with them. Thank you for making such good content!
I had such a good save rate and then I started getting a thousand streams a day due to a HUGE release radar push but it dropped my save rate into the dirt! Any ideas how to get the save rate back up again?
Great video. However, I point out that I figured out the mathematical details of the Popularity Index, and it depends exclusively on the amount of streams a track get. So in order to have 25%, you have to get around 5000-6000 a month, no matter how many saves, skips, playlist adds the track gets. It's correct, however, that its performance on DW depends then on how it performs in that playlist. Here the details: https://youtu.be/g6cmU8LTyHM
If my songs been out for over a month but I can't click the popularity score do you think that's just a glitch or it'll come up soon now that I've searched it? I can see the score just not the day by day bit
If you enjoyed this video there’s a lot more to learn about Spotify here How To Blow Up On Spotify in 2023
https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVNkzak2WXJcRdrNm32_V04
Pretty sure it was a bean
Damn I’m at 2% 😂
Ha Ha! The Konye-Jesus comment cracked me up. Thank you.
Popularity score of 40 after almost a month out, 50K+ streams, no editorials (Spotify really hates us), and now DW is being a little bitch with only 83 streams so far. Come on now, push the damn song, algos lol. Got a decent boost on RR, but still only 14% of our followers streamed the song, wtf… 🥵 [genre is pop metal / alt.metal]
The popularity by day score is a very cool feature, thanks for sharing this!