Everything You Need To Know To Promote Your Song For 90 Days On Spotify.
► When to submit for playlist consideration
► How to use Pre Saves for Spotify
► Spotify’s Marquee tool is extremely effective
► How Spotify Discovery Mode is most effective
► How Facebook Ads pollute the Spotify Algorithm
► Email Marketing For Spotify
► Using Spotify Canvas
► Using Artist Playlists and Spotify Music + Talk To Promote your song
► Using Playlist Supply & Chartmetric to pitch use playlists
► Download My FREE 90 Day Promotion Plan – https://ko-fi.com/s/228836b7ea
► Watch My Playlist On The 90 Day Promotion Plan – https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVfFiptgWK2RwL13r74Uy9Q
Chapters:
0:00 Why Spotify Is The Most Important Platform
1:03 Submitting Your Song For Editorial Playlists
1:41 Using the Spotify Marquee Tool
2:33 Using Pre Saves To Promote Your Song
4:30 Using Discovery Mode To Promote Your Song
5:39 Why Facebook Ads Destroy Your Spotify Algorithm
7:12 Promoting Your Song With Email
10:49 Using The Artist Pick Tool
11:01 Upload A Canvas To Spotify
11:22 Using Artist Playlists To Promote Your Song
12:35 Using Spotify Music + Talk To Promote Your Song
13:28 Pitch User Playlists Using Playlist Supply & Chartmetric
Links:
►My video on How To Write A Spotify Playlist Pitch To Get On Editorial Playlists https://youtu.be/ygcqKDyR09s
► My video on Spotify’s Marquee tool https://www.youtube.com/watch?v=RBVd1xsbq8c
► My video on Spotify’s Discovery Mode https://youtu.be/zstBWDUKY4g
►My video on Spotify’s Popularity Score https://youtu.be/InyKA7nZt18
►My video on How To Grow Your Fanbase With Spotify Artist Playlists https://youtu.be/1gs9H9ygP8g
► My video on How To Use Anchor Music + Talk to get fans https://youtu.be/Fnj2dPp6_-g
► My video on How To Use Spotify’s Canvas feature https://youtu.be/FUvTZgawq84
► My video on Features, Collaboration, Remixes & Split Releases https://www.youtube.com/watch?v=Fbql0ENradQ
►My video on Playlist Supply https://youtu.be/GtqQyvVYbuQ
►My video on Charmetric https://www.youtube.com/watch?v=YFOOmq6FuHg
► How To Hack Spotify’s Popularity Score https://youtu.be/YoCtW_N_1jg
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
In this video, the focus is on promoting music on Spotify effectively over a 90-day period. The importance of Spotify as a platform for growing a fan base is emphasized, given its consumption rate and effective marketing tools. The video provides a step-by-step guide for engaging with Spotify, starting 32 days before the song release. This includes having a Spotify pitch and uploading the song to a distributor. The use of Spotify’s marquee tool, pre-save links, and email collection from passionate fans is recommended for promotion. Strategies like Discovery-mode, playlist placement, and utilizing TikTok are discussed. The goal is to drive up the popularity score and secure placement on editorial playlists, which can lead to further exposure and new fans. Various promotional techniques and playlist strategies are suggested throughout the 90-day period, with a focus on engaging with fans, building connections, and maximizing algorithmic recommendations. The video emphasizes the importance of continuous promotion and momentum building for long-term success on Spotify.
#spotifypromotion #musicpromotion #musicmarketing
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If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Bro your content is fire. I can sit and watch all your videos all day. Almost like reading a book. Thanks for your efforts
Great info
🙌🙌🙌🙌🙌
That would be be competing 12 different tube screamers 😂
Pal you need to blow your nose I think. Anyway thanks for the video!
Do you believe there is a particular time or day of the week that is best to release a song?
You can’t play such bangers in the background. I end up zoning out and making songs in my head to them….then I miss the info in the video and have to go back😂
@jesse where do i start
Have you ever heard or tried the Beatchain fan builder ad campaigns? They offer this free tool for delivering instagram and spotify ads to people listening to similar artists. Haven't tried it, but would like to know your thoughts on this!
Killer info and lots of stuff to learn. Thank you!
Thanks for showing the PlaylistSupply as well, seems like a useful platform. Given how time consuming was my playlist hunting, I will definitely give them a shot.
welp its game over for me, i use instagram ads to promote my music lmao
Best channel for music marketing. I always come back here
I’m doing fb ads and I started to have a 5 listens/listener. Isn’t it recommeding my song to good fans?
Why are listeners pooled from ig or fb ads, the worst listeners possible? I’m not understanding
how about TikTok ads? they worked reaaaally well for my last release at a super cheap CPA and people were actually saving the song and streaming it till this day. Just sort of boost started the algorithm essentially!!!! What do you think?
Hey man! TikTok asked me to register my song as zero royalty or something (and seems to have shrunk my exposure since notifying me). It seems like 3 of 4 videos I make with my song don't get my usual exposure. Could you explain? (I just tried to find the message and it's like they deleted it or something 😅)
This is such misinformation, how do these youtubers know what stimulates and what does not stimulate the Algorithm it's BS, You don't work for Spotify, You don't write security Programs for Spotify, Click Bait, No one know how the algo works, I have done tons of Facebook advertising and it has worked for my artists tremendously. Theses so call Spotify Youtube Experts on Spotify to me are just Crap. Since you guys are so great with Spotify show me How many artist you have gotten on the Major Spotify Charts. Come on Man! All the artist out there think about this, How do you think Major artist from 5, 10, 15 years ago still have 20 millions listeners 20 million followers millions and billions of streams, Do you think they are all touring NO! Do you hear all of them on the Radio NO!! how do you think they are able to sustain Millions upon Millions of Listeners Followers and Streams. Think About It! Stop Letting People Fool You! Wake Up!
Is it worth pitching a song if you don’t even have 100 Spotify followers/listeners?
you say a lot of smart things but to really get great growth even if you're John Lennon now days feels impossible the organic way without a lot of Money being involved and Facebook ads are great just need to be target the right way I think anyways enjoying your smart content
ohhhh thats why comments about FB ads are being deleted. got it! playlistsupply AD. Sorry Jesse didnt meant to interfere with you chasing the bag!
All of that is a good advice (ok most of that, i have a totally opposite experience with fb ads, so i have to disagree), but then you seem to assume that there is already an existing audience of fans who are following you no matter what.
Die-hard fans do exist but there is just very few of them, same as for emails – 80% of people either ignore or don't even open them. To sum it up, you spend a whole lot of effort and time, and most of that effort will be seen/read/heard by at most 40% of who's already following you (and that is a very positively biased number). It's just like with youtube – 70%+ of people who watch your videos aren,'t subscribed and so those who listen to your music are not the ones who are following/subscribing/etc in most cases.
That's the way the industry is. And that's where ads actually play a huge role, and if you target people decently well, you will constantly gain more followers (and as a result more die-hard ones too). And that is also why the big guys in the industry rely on ads and marketing heavily (they just use tools different than fb ads mostly)..
Jesse I’ve followed your Spotify plan & im really wanting a video about getting more people at our shows. I know your skills are digitally-oriented but I would deeply appreciate some promotion / networking ideas for the local scene. I would love another in depth video on community, specifically IRL community and how to get people who already know me personally to actually want to come see my band.
Thanks for all the great videos man!
Your videos are awesome Jesse! They've been a huge help in keeping me informed and motivated in promoting my band. I have a question related to how the Spotify algorithm scans social media for tags and seeing which artists are sharing, interacting and tagging each other. My band is using several different, but related, handles across our various social media apps (in this case, Silent Script on Spotify, silentscriptband on some social media, etc.), and I'm wondering if those different tags is negatively affecting the connections being made by the Spotify algorithm? Thanks!
Great video
Lol I love the meme
Jesse, could you please explain how an artist can grow their fanbase without Meta ads, at a scale. Yes, of course you can get your first few hundred monthlies by begging your buddies to listen and spamming links in every comment section lol. And yes, there is a chance some TikTok video will go somewhat viral (but not when you get 200 views on each video you post), but other than that how do you see artists growing past getting a few hundred ML, we're talking thousands, tens and hundreds of thousands of new ears that need to hear your new track quickly for the algorithm to pick it up.
Spotify: "Best i can do is New Features. And I don't mean getting you one from Ice Spice" 😁😁
The community thing is extremely frustrating. Message boards? Reddit? Places like that are either filled with fans and you're not allowed to promote, or if you can link your music then the place is filled with other musicians begging for attention so there's not a single fan to be found.
Title is too much optimistic I think ahahah… I implemented a lot of these tecniques and the reality is…nowdays most of the time it work better to go out and market yourself than just post on social media
Thank you for this! I just wanted to mention that your anchor/Spotify podcast link in the description doesn't link to the correct video
What platform do you suggest for sending out mass emails ?
Thank you for making all this information accessible to artists and for the PlaylistSupply shoutout! You are a legend Jesse! 🐐