Jesse Cannon debunks some popular misconceptions about the role of albums in an artist’s career and explain why albums are not ‘dead.’ We discuss the artistic and financial importance of albums, how an album’s definition can be flexible, and the transformative nature of albums in the streaming era. We also delve into various strategies for marketing your album effectively, ranging from pre-launch hype, and merchandising bundles, to post-launch content like remixes or deluxe editions. The video is meant to guide artists on how to utilize albums to grow their fan base and boost their career trajectory, even in the predominance of singles and track-oriented listening.
Become a member and get access to cheat codes, artist breakdowns and my insights into the latest marketing techniques:
https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Chapters
00:43 Understanding the Concept of an Album
01:27 The Evolution of Albums in the Digital Era
02:51 The Artistic and Business Aspects of Albums
05:06 The Role of Albums in Artist-Listener Relationships
07:38 The Marketing Strategy for Albums
10:50 The Financial Benefits of Releasing an Album
13:20 Keeping the Conversation Going After Album Release
Links:
► Watch My Video On Using The Waterfall Method For Your Music – https://www.youtube.com/watch?v=B1yyeEOR-C4
► Watch My Video On How To Find Community For Your Music – https://www.youtube.com/playlist?list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
► My list of resources for music promotion and marketing https://ko-fi.com/s/ee8a6cb0fe
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
In the dynamic world of music and digital content, the relevance of albums continues to be a hotly debated topic, especially among YouTubers and content creators who often leverage controversial statements for views and monetization. Contrary to the provocative claims that “the album is dead,” many artists still place immense value on their albums, treating them as significant artistic statements or milestones that mark an era in their careers. Albums offer a unique opportunity for artists to express themselves, connect with fans on a deeper level, and create a moment of reflection and anticipation within their fan base. This is evident in the careful attention and effort artists invest in crafting their albums, which goes beyond mere financial incentives, highlighting the album’s enduring importance as a medium for artistic expression and fan engagement.
Understanding what an album truly represents in today’s digital age is crucial for both artists and their audiences. Historically, albums served as a collection of songs meant to be experienced together, a concept that has remained relatively unchanged despite the evolution of music consumption from physical to digital formats. However, the digital era introduces flexibility in how albums can be presented and altered, offering artists creative freedom to redefine their albums post-release. This adaptability challenges traditional notions of what an album is, allowing it to be a dynamic entity that can reflect changes in an artist’s vision or respond to cultural shifts. Despite these changes, the core function of an album as a cohesive artistic statement remains, serving as a testament to an artist’s creative journey and a focal point for fan engagement and discussion.
#musicmarketing #musicpromotion
source
If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Despite the disdain for hair metal… I will remain a member 🫡 Super helpful vids
This will help me
If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams right now. You will probably love this video if you are looking for that. https://youtu.be/GluO76Bj0Tg
This is real
What about apple music?
I agree with this big time.
I’ve spent the last 8 months working on my debut album I plan to release next month. Thank you for this video 🙏
Hey man! I know you strongly advise against FB ads, but I was wondering how you feel about using them to push to a gate page like Hypeddit, where they have to enter their email first, so you’re only pre-qualifying for high interest listeners.
Uuugghhhh the SOPHIE sweater is SO GOOD!!! 💗
Yay! Someone else who knows who Portishead is!
good video. note about the strokes song tho was that is was pulled by themselves due to it being released right after 9/11, and seemed disrespectful at that particular time.
Smooshing to the oldies, I mean Downward Spiral.
I have to know… whats the song that plays in the background?
💎
You know you only need one mic for this job yeah?
Great work, thanks Jesse! I‘ll try out some of your strategies on the Jazz market and see how it works out. All best 🎶❤️👍
Brilliant! Jesse gives more crucial music tips in 17 minutes then most so called music gurus in 17 weeks. Keep up the vibes, Jesse.
As always, thanks for the edification, Jesse! My question is on smaller playlists. How are we to pitch our song in advance to other smaller playlists before our track has released? Should we upload to sound cloud? I cant imagine they'd be stoked about getting a downloadable mp3 via email?
Or do we just wait until it releases?
Thanks Jesse! What do you think about having some instrumental filler songs in an album? If we're doing a waterfall release, should we release the instrumentals as singles or save them until we drop the full album? Concerned about the popularity score.
I know the titles are to get clicks but do you have any artists youve worked with you can link us to, that have received millions of plays using these video tips?
Thanks for the great tips and advice, cant wait to apply them to my debut album release this june
nice Portishead T-shirt<3 listen to PREXENTS #prexents formed underground in 1999; finally released LP "Water Us Universe 1999 to 2020" Original Motion Picture Soundtrack in 2023. Got so many releases to come<3
what’s the best platform to create presaves for Spotify?
artist has become such a laughable term