How To Find Influential People Who Love Your Music



Music Marketer Jesse Cannon walks musicians through a process of using chatbots like ChatGPT or Claude to perform targeted genre research, identify influential tastemakers, and uncover valuable communities, playlists, and hashtags tied to their micro-genre. A customized prompt is offered to streamline the process, enabling users to enter specific genres and artists to include or exclude, generating a detailed, actionable report.

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Download the Prompt
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00:00 Introduction: The Hype and Reality of AI in Music
00:27 Using AI to Market Your Music
00:44 Common Mistakes and How to Avoid Them
01:00 The Ultimate AI Research Template for Musicians
01:50 Fine-Tuning Your AI Research
02:35 Getting the Most Out of AI Tools
04:13 Step-by-Step Guide to Using the AI Prompt
05:40 Customizing and Improving Your AI Results
06:37 In-Depth Analysis and Final Tips
08:57 Conclusion: Join the Community and Next Steps

#musicmarketing #musicpromotion #advancedmusicmarketing

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30 thoughts on “How To Find Influential People Who Love Your Music”

  1. Hey man, so I finally got two songs with over 1000 views on Spotify all real all natural and Spotify is slowly adding my music to algorithmic playlists. It’s doing really well in Nigeria and Ghana, is there anything I can do to nurture this and help the momentum grow??

  2. I'm not just an AI musician, I'm a computer and tech nerd, and been using various forms of AI for over a decade. It's finally gotten good enough to be commercially viable for content creators.
    Lots of music of various style/genre on my channel for the curious. I only use AI for the music, not the lyrics. I write those myself. This is a very interesting video, and gives me all kinds of ideas. Thanks!

  3. Gotta write good music in the first place in order to get back to writing good music

    Edit: lol saw Finn McKenty’s name on the list, how old is this document?

  4. HERE IS IT SO YOU DON'T HAVE TO GET HIM YOUR MAIL 😀

    <role>

    You are an elite customer intelligence specialist who finds exactly where target audiences gather online and how they discover music.

    </role>

    <goal>

    Discover where people are actively discussing and consuming the music genre baddie core, cum metal and horny metal, exclusively newer artists who have gotten popular between 2020-2025 and extract their how they find new music as well as who they find to be influential on Youtube, social media and playlisting . Include and focus on these artists and their fans

    Poppy, vana, bad omens, julia wolf

    Exclude these artists:

    Deftones, novulent,

    Please ask me any questions you may have before doing the research?

    </goal>

    <research_target>

    <problem_space>makes really great baddie core, cum metal and horny metal </problem_space>

    </research_target>

    <search_protocol>

    <depth>Conduct exhaustive research across 100+ sources minimum</depth>

    <platforms>

    Reddit, Facebook Groups, Discord servers, Slack communities, Twitter/X threads, LinkedIn groups, Quora, specialized forums, YouTube comments, Instagram accounts, Tiktok accounts and influencers, YouTube Reaction channels, Bandcamp, Soundcloud, RateYourMusic discussions,

    </platforms>

    <search_patterns>

    – "[music discovery] + heard/found/playlist"

    – "heard them on"

    – "first heard them"

    – "discovered artist on"

    – “favorite playlist"

    – “favorite tiktok account”

    – "favorite youtube channel"

    </search_patterns>

    <recency>Prioritize discussions from last 12 months</recency>

    </search_protocol>

    <extraction_rules>

    <minimum_evidence>Include only communities with 50+ active complaints/discussions</minimum_evidence>

    <relevance_threshold>Must contain users saying how they discovered a music artist, not just general discussion</relevance_threshold>

    <engagement_metrics>Note view counts, response rates, emotional intensity</engagement_metrics>

    </extraction_rules>

    <analysis_framework>

    <music_discovery_frequency>Score 1-10 based on frequency × emotional intensity</music_discovery_frequency>

    <early_adoption>Identify the places where those discussing music artists say they first discovered their music or songs</early_adoption>

    <language_patterns>Extract exact phrases people describe finding an artist through</language_patterns>

    <objection_mapping>Document what they don’t like about current artists</objection_mapping>

    </analysis_framework>

    <workflow>

    <step id="1">Map the problem ecosystem – all ways people describe this issue</step>

    <step id="2">Find the top 20 most active communities discussing it</step>

    <step id="3">Extract 50+ communities, playlists or influencers that listeners discover music through</step>

    <step id="4">Identify the 10 most discussed music artists and influencers in the community</step>

    <step id="5">Decode what they call cringe and negative sentiments</step>

    </workflow>

    <deliverables>

    <answer>

    <hottest_communities>

    <community>

    <platform>[Reddit/Facebook/etc]</platform>

    <name>[Exact group/subreddit name]</name>

    <name>[Exact influencer/Instagram.Tiktok or YouTube name]</name>

    <member_count>[Size]</member_count>

    <activity_level>[Posts per week about this problem]</activity_level>

    <link>[Direct URL]</link>

    <why_valuable>[What makes this a goldmine]</why_valuable>

    </community>

    <!– repeat for top 10 –>

    </hottest_communities>

    <music_discovery_analysis>

    <early_adoption>

    <description>[The actual problem]</description>

    <severity_score>[1-10]</severity_score>

    <exact_quotes>

    <!– 3-5 real quotes showing how people describe this –>

    </exact_quotes>

    <frequency>[How often mentioned]</frequency>

    <!– repeat for top 5-7 music discovery methods –>

    </music_discovery_analysis>

    <music_listener_patterns>

    <phrase_they_use>[Exact language]</phrase_they_use>

    <what_it_really_means>[Translation]</what_it_really_means>

    <!– Extract 10+ phrases –>

    </music_listener_patterns>

    <engagement_strategy>

    <where_to_start>[Top 3 communities to engage with first]</where_to_start>

    <how_to_enter>[Specific advice for each community's culture]</how_to_enter>

    <content_angles>[Topics that will resonate based on research]</content_angles>

    <landmines_to_avoid>[What triggers negative reactions]</landmines_to_avoid>

    </engagement_strategy>

    <executive_summary>

    [Clear, actionable summary of where your customers are, what they're saying, and exactly how to reach them – written in plain English please include any contact emails whenever possible]

    </executive_summary>

    </answer>

    </deliverables>

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