How to Choose Long Tail Keywords For Explosive Search Traffic



In this tutorial, youโ€™ll learn how to find and choose long-tail keywords with high traffic potential and/or low competition (even if they have low individual search volume).

A common misconception is that long-tail keywords must be a certain length (word count) in order to be classified as โ€œlong tail.โ€ Our research on 1.4 billion keywords proves that this is a myth.

So, what are long tail keywords?

Long-tail keywords are search queries with low individual search volume, but can have an enormous total search demand as a group.

But these keywords generally fall into two โ€œbuckets.โ€

Both are powerful but fit into different scenarios and should be treated differently.

Bucket #1 is called โ€œThe Long Tail of Broad Topics.โ€

These long-tail keyword phrases generally fall into a broader topic (ie. โ€œweight lossโ€). Some of these topics will have tens of thousands of long-tail variations and ranking for the head term can result in potentially hundreds of thousands of search visitors each month to a single page.

Bucket #2 is called โ€œTopical Long Tail Keywords.โ€

The long-tail keywords in this group are generally based on more focused topics (ie. โ€œsqueeze pagesโ€). They have fewer long-tail variations, and may not produce as much search traffic as the first group.

However, they are generally lower-competition keywords that will likely be easier to rank for.

This video breaks down each bucket so you can enhance your keyword research to create content that can send you a torrent of free organic search traffic.

Timestamps:

0:46 What are long-tail keywords?
2:31 Two โ€œbucketsโ€ of long-tail keywords
3:17 Find long-tail keywords of the broad topic
7:59 Choose topical long-tail keywords

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47 thoughts on “How to Choose Long Tail Keywords For Explosive Search Traffic”

  1. It took me one hour to watch and digest the information. Concluded this: you can either do long tail keyword research starting from a specific keyword or from a competitor site. Also, you can do it with Questions report or using modifiers. And in all cases you should filter down results that have huge amounts of traffic VS search volume, position in top 5 on serp. In addition that one page you choose should also rank for the other different keywords. Plus, you should pay attention to RD and KD if you are just starting your SEO and have low domain authority. Am I right?

  2. Hey guys, i am planning to do a T-shirt online business next year and doing some research and stumbled on ahrefs. I think i will invest money here first than doing my online website. Thanks Sam for sharing your ideas on this video.

  3. Usage of keyword ideas as H2 is as per content requirement that you want to formulate. Like if a long tail keyword standalone doesn't carry much content, we use other ideas as sub topics

  4. This is the best video Iโ€™ve ever seen in YouTube to help people. Thank you so much for explaining everything so clearly. Maybe slow down a little next time because you are an expert in this, and we are mere mortals trying to soak all this in. I just started my website and I want to do it right from the beginning. Canโ€™t Thank you enough for all you outline in this video!

  5. Question: from my understanding, keywords difficulties are not judged by referring domains alone, we have to take into a consideration the domain rating? am i correct? are below 30s domain ratings are considered non mega publishers?

  6. Hello, Sam!
    Thank you for the good video! I've been watching it dozens of times a day.

    I have a question.
    There's a long-tailed keyword 'Pinterrest copyright', and it's Bucket 2, as you said.

    But I'm going to combine it with the keyword "How to Use Pinterest," which I think is relevant. So I published the title "How to Use Pinterest, Copyright"

    What I'm curious about here is, from seo perspective, should we mix the keywords together? Or is it better to create and post each page?
    What would you do?

    Thanks.

  7. Great information! I am new to this, so excuse this question if it it silly. But, how do I add these keywords if I have a video website? Do I have to put them in the title? Meta description?

  8. 08:27 stood out because the explanation around process consistency mirrors what we observed while reviewing content workflows with the Grow More Gaze team. In a small test across several pages, the biggest gains came from applying the framework consistently rather than adding more tactics. That distinction is easy to overlook but showed up clearly in the results. #SEO

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