Music Marketing Strategist Jesse Cannon gives a thorough guide on how to get your music video views on YouTube and how the YouTube algorithm works so you can optimize to get your video views.
👨💻 Become A Member And Get Next Level Fanbase Building Techniques for $5 A Month https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📩 Read my dissections of the artists blowing up where I show their secrets for $5 a month: https://musicmarketingtrends.com
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
Going Deeper In This Video:
►►► My Playlist On How To Promote Your Music On YouTube In 2025 https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVWCg92zBkDqE1UUAxRfbsc ►►►
► How To Release Music in 2024 – https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVfFiptgWK2RwL13r74Uy9Q
► How To Find Community For Your Music – https://youtube.com/playlist?list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
► Minimum Viable Videos – https://youtu.be/rfZ4MAicT1s
► How To Blow Up On Spotify In 2025 – https://youtu.be/yzlQ3udO9FE
► How To Make A Million-View Music Video – https://youtu.be/I0khH9RjZT4
► How To Find a Community For Your Music – https://youtube.com/playlist?list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
Links:
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
📩 Music Marketing Trends Newsletter: The fastest growing newsletter in the music business https://musicmarketingtrends.com
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/TYdeBzHPmg
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Video edit by: @parker.premiere on IG
This video addresses the lack of effective resources on promoting music on YouTube. It emphasizes YouTube’s importance as a music discovery platform and provides a comprehensive five pillar framework to optimize your channel. The framework covers creating enticing thumbnails and titles (Lure), using tricks to boost visibility within YouTube’s algorithm (Ignite), keeping viewers engaged with quality content (Entertain), retaining viewers by encouraging longer sessions (Retain), and fine-tuning small details for better discovery (Optimize). Additional essential practices such as updating playlists, engaging with comments, and building out your channel profile are also discussed to maximize fan engagement and enhance your channel’s growth.
Chapters:
00:00 Introduction: The Importance of Promoting Music on YouTube
00:53 The Five Pillar Framework for YouTube Success
01:54 Pillar 1: Lure – Crafting Thumbnails and Titles
07:11 Pillar 2: Ignite – Boosting Your Video in the Algorithm
11:53 Pillar 3: Entertain – Keeping Viewers Engaged
14:53 Pillar 4: Retain – Encouraging Continued Viewing
20:06 Pillar 5: Optimize – Building Out Your Channel Page
27:11 Conclusion and Additional Resources
#musicmarketing #musicpromotion
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2 microphones why ? 😅
Really appreciate your content Jesse, so inspiring and motivating 🤘
I had to close up my YT to clean up shop. This video helped me in the right direction. I also want to say that not all of these tips may work for me, but your content is getting my eyes focused on seeing potential opportunities everywhere.
Got me hyped being recommended in your feed. Great vid as always man
Jesse I love you bud and your info is priceless but you gotta clean your pop filter it's sending me so hard
Only 400 Subs shy of 100k 🙌 You got this Jesse!
Great video and no literally the skits at the top or end kill me. Main reason why i removed 360 by charli off my playlist lol I loved that skit the first time but dang when im trying to vibe it gets in the way haha
I’m finally getting my channel going again now. Wasted the last 7 months trying to put a band together which didn’t work out but now I’m free to pursue music on my own without waiting around for anyone. I did my entry for the tiny desk contest and started a series where I document my journey towards making a living in music. It’s not much but the videos are doing better than I expected and I’m gaining subscribers!
Anyway thanks for what you do, I always tell everyone that Jesse at musformation is the best music marketer on the internet!
Just opened up my YouTube Channel last week to start with Shorts and drop my first Music Video in a month from now. Your Video dropped at the perfect time for me to get really helpful insights since I m new here 🫶
Great informative video as always! Thanks Jesse!
Wasn’t expecting to get featured in this vid😭😭
Another great vid. Always the goat.
Awesome info, thank you 😊🙏🧙🏻♂️
The videos in the background are always gems 🤣
First?
Doesn’t matter, banger video either way 🔥
(Haven’t watched it yet just know because Jesse only puts out bangers.
YouTube really gets you more views than spotify or apple. Which doesnt mean much
but it can open you up to potential real fans. I found that by accident