How does a user’s location affect search results?



Brian in Rochester, MI asks: “How do a user’s location and previous searches affect current and future search results?”

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6 thoughts on “How does a user’s location affect search results?”

  1. It’s very helpful but annoying when search results on youtube is getting affected by location..ln this instance, giving priority to videos and channel results based on location is not helpful..we want relevant results not some clickbait bs.. which is more common in Indian video uploaders

  2. IMHO that should be customized. I had often situation that my sister (from another city) calls me to search something for her, because she is in tramway or something and it is very difficult to switch to other city. Giving city name in google query is not always a solution… Another example – when I travel with my laptop I want to get search results affected by my IP, not my home location (from my profile)…

  3. I don't think it's clear that Google would use the location to determine which sites to show on a query like "SEO" – Cutts mentions that for local queries it makes sense, but it's possible that Google only does this for queries that they determine to have "local intent". It's quite possible that plumbers would order by distance but "SEO" or "PR Firm" might not.

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