How can I explain to clients that rankings can’t be guaranteed?



Read Google’s help article about SEO here: http://www.google.com/support/webmasters/bin/answer.py?answer=35291

With a lot of my potential clients, the first words out of their mouth when building a site is “Can you make my site #1 on Google?” This question is extremely annoying to me… how can I respond in a professional and honest manner?

Land Lubber, Colorado

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14 thoughts on “How can I explain to clients that rankings can’t be guaranteed?”

  1. this video will be a very big help for me on explaining it to my superiors as well :)) — now they can all believe that even Google says that no search engine optimizer can guarantee a client #1 position, especially to super annoying clients that wants to rank #1 on all their targeted keywords yet have lame, poorly-structured website/s. thanks for the vid!

  2. When I hear this question, I usually answer: "Yes, I can. But what for?" So, your's is a good explanation at hand that perfectly explains that being #1 for "kroklowafzi semememi" (a german fun poem of Christian Morgenstern, not fictive) or common terms like "XP not booting" is pretty much of a difference. And being in the top 10 for about hundred related queries – single term too – is almost impossible. Why? Customers don't believe the worm has to taste the fish, not the fisher.

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