Expanding your site to more languages



Google covers best practices for expanding your site to new languages or country-based language variations. We discuss use cases of international sites, implementation of rel=”alternate” hreflang, and best practices.

Webmaster Help Center article on rel=”alternate” hreflang and hreflang=”x-default”:
https://support.google.com/webmasters/answer/189077

Working with multilingual sites:
http://googlewebmastercentral.blogspot.com/2010/03/working-with-multilingual-websites.html

Working with multiregional sites:
http://googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html

New markup for multilingual content:
http://googlewebmastercentral.blogspot.com/2011/12/new-markup-for-multilingual-content.html

Introducing “x-default hreflang” for international landing pages:
http://googlewebmastercentral.blogspot.com/2013/04/x-default-hreflang-for-international-pages.html

Webmaster discussion forum FAQ on internationalization:
https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation

Webmaster discussion forum for internationalization:
http://productforums.google.com/forum/#!categories/webmasters/internationalization

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26 thoughts on “Expanding your site to more languages”

  1. Hey. I have questions. I have website in 3 languages – Latvian, Russian and English. When I am searching my brand in google "Cityfinances" in my country Latvia, 1st result shows up is in English. What should I do to make that website shows up in Latvian?

  2. I don't agree with Google's point of view. The accept-language header should be used to display the right language and there should not be ugly things in the URL like /fr/ or /en-US/.

  3. I use a ccTLD for my website and I want to use it as a gTLD.

    Will Google punish me for using a ccTLD instead of a gTLD (e.g. .com) for a multicountry AND multilang site?

    The URL structure I'm aiming for looks like this (examples):

    mysite.it/ca/en => Italian TLD, Region/Country Canada, Language English
    mysite.it/ca/fr => Italian TLD, Region/Country Canada, Language French
    mysite.it/de => Italian TLD, Region/Country Germany, Language German
    mysite.it/es => Italian TLD, Region/Country Spain, Language Spannish

  4. That makes sense for different language, but what about English US and GB? I thought that duplicate content was a big no no… If we have http://www.example.com and http://www.example.co.uk having the same content and add the proper hreflang on each page of each website, does it mean that Google would actually understand that the .co.uk site has been created for UK visitors and the .com for the US (and therefore "accept" that the content is duplicated?)

  5. Something is not clear. If you have a bunch of pages: home-en-us.html, home-en-ca.html, home-en-au.html, home-en-nz.html, home-en-gb.html… etc… and if all of them have link="alternate"… Google will choose one canonical URL from all of the, right? Yes, because the contents in all of them are 95% similar, just change little amount of words, right? Google read them as "same" content, for Google all of them are same. Is it like that? In your example you gave link="alternate" to all of the, why you didn't give ONE canonical to any of them?

  6. It does No Longer Wonder me, why Google is such a screwed up search engine.
    Uh, wait, it isn't an SE for a long time already, just a dictating business tyrant.
    Time for some other smart kids to come up with a SE, I mean "Search Engine".
    Screw you, Google!

  7. i keep getting this error in my webmaster tool international targetting its called no retun tags (for all languages) on all my languages basically i want all english speakers over the world to see my website can anyone help me please website is www. eliquidsnow. com

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