Does Google use EXIF data from pictures as a ranking factor?
Christian Oliveira, Madrid
Blog post about images:
http://googlewebmastercentral.blogspot.com/2012/04/1000-words-about-images.html
Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters
Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc
More videos: http://www.youtube.com/GoogleWebmasterHelp
Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
Webmaster Central: http://www.google.com/webmasters/
source
Are you using it or not? Offcourse you reserve the right to use whatever we upload on internet
Keywords inside an jpeg image is usefull? Metadata information, right click on the file -> property -> details –> tag
I often strip EXIF data to reduce the size of images, would anyone recommend against this?
It is doubtful there could be a penalty for the absence of any EXIF data as every website CMS I'm aware of fails to include any of it whatsoever in all copies made of the original uploaded file. In other words, you may upload an image at 800 pixels in the longest dimension but most CMS systems (say, WordPress) automatically make smaller versions for medium and thumbnail views. Sadly, those are the copies of the file most often shown to visitors, real and digital, so they are mute on their EXIF origins.
It is a shame because images could be a rich source of real definitive (and sadly spammy) data about what they are about, where they where shot, etc.
I like the shirt. Wanna come play Paintball? 🙂
thanks MATT CUTTS it is very knowledgeable video at all.
Well that was clear as mud…
In simple terms.. This info helps your content relevancy
Talk about a non-answer. Why don't answer the true questions – does Google, and if so, use any of the meta data to rank or understand a picture? Let people know so that we can get more relevant pictures when we search and make the Internet a better place.
And what about the embedded IPTC data? That would be much more valuable since those are the non technical descriptive tags.
thx matt for answering yet another obscure question nobody cares about
Does Google use EXIF data from pictures as a ranking factor?
To know more about EXIF data, click below link: 1000 Words About Images http://googlewebmastercentral.blogspot.com/2012/04/1000-words-about-images.html …
That's an awesome shirt
Good to know for webmasters, only logical to let Google understand your digital content. Another I told you so moment. Thank you for clarification
Sounds like a good way to spot duplicates too
No influence on ranking, but as a factor for relevancy.
Does Google use EXIF image data as a ranking factor?
"We reserve the right to. We can parse the data and we have displayed it at one time or another in search results", says Matt Cutts.
You should use it if it is available, but don't go out of your way to add it retrospectively.
We might use it. We might not.
A simple yes or no would be quite nice, Matt 😉
#SEO #SEOtips
Obviously, and not discussed in the video, location is the most important EXIF data in the photo. This is clearly, the most important part of the question… and remains unanswered.
Sounds good! People appreciate knowing what the info or image is about while people hover and navigate over images. I didn't know what EXIF was before this video. 🙂
Arrrgh! I remove EXIF data from online pictures to get faster loading pages (and to please Google). Will Google someday punish me for that?
Not sure the question was answered.
MATT CUTTS: EXIF data on pictures is potencially a source for rankings