Why Repurposing Social Media Content for Blogs is a Terrible Idea

Can I just repurpose the content that I’ve been posting on Instagram and Facebook and turn it into a Blog? The answer to that I’m gonna cover in this video so be sure to stay tuned as we’re gonna dive into understanding the in’s and out’s of why this is probably one of the worst decisions that you could ever make in the history of online marketing for SEO purposes.

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The Big Question: Can Social Media Content Be Repurposed for Blogs?

Here’s what I wanna cover: A big question that I always get whenever we’re onboarding new clients who are considering the conversation of SEO Marketing is whether or not we can just take everything they created on Social Media and repurpose it for Blogs. And the short answer is: No! Absolutely not! No, no, no, no, no. And here’s why: Blogging is not a strategy that is like Social Media. They’re completely different strategies in how we go about marketing.

Differences Between Social Media Marketing and SEO Marketing

For folks who come from a place of social media marketing, you’re used to following trends, creating content that’s very emotional, storytelling, engaging, viral, and trendy. That works well on Socials, but it does not work well on SEO Marketing. And here’s why: SEO Marketing is all about Data, it’s all about numbers. It’s all about understanding how the keywords you write, the words on the page that you write, match what the person is looking for when they’re searching for that information.

Key Elements of SEO Marketing

So it does not matter how amazing the story is that you are sharing, it does not matter how great the content is on social media, it does not directly translate onto your content on SEO. SEO needs to be a data-driven process where we are looking at actual data of:

Understanding SEO Components

So to bring this all together: be sure that you watch previous episodes where we go more into depth on SEO marketing and understanding the in’s and out’s of it, the SEO components for beginners who are brand new to SEO marketing, and additional training that we have covered to support you in this process.

Summary: Do Not Repurpose Social Media Content Directly for Blogs

But to, again, summarize: You cannot, and should not, just repurpose an Instagram post or a Facebook post or a TikTok video onto a Blog. You can take the idea, you can take the concept, and then look at the actual analytics of the keyword you are trying to write for and then use that data to help you rewrite the content. But we cannot just go and repost.

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