Matt Bacon and Jesse Cannon talk through how to spot and avoid the biggest music business scams of 2023.
► Fake Gold & Platinum Records
► Unqualified Gurus & Mentors Overselling Themselves
► Overpriced Courses That Teach You Nothing That’s Not On YouTube
► Playlisting Scams That Are Filled With Bots That Cost Money
► Showcases That No One Attends
► Award Shows That No One Cares About
► Record Labels & Managers You Pay To Work With Up Front
Links:
► Artists.Tools – https://artist.tools/
► Download My FREE 90 Day Promotion Plan – https://ko-fi.com/s/228836b7ea
00:00 Fake Gold Awards 🏆
01:40 The Best Rule: Spotting Fake Influencers 🕵️♀️
06:27 TikTok Style Inspiration 💃
10:47 Playlisters: A Way to Boost Spotify? 🎵
16:46 Instagram Ads: Growing Spotify Scams 🛑
19:50 Three Endorsements Rule: Avoiding Scams 💼
22:20 Fit for Discovery Mode? 🎧
25:31 Sync Influencer’s Advice on TikTok 💡
30:21 Don’t Reveal Course Content Before Purchase 🙈
35:23 Watch, Analyze, and Trust Location 📍
45:18 Trusted Mixer and Mastering Engineer 💿
45:26 Scam Ads for Unchecked Artists 🚫
50:18 Discovering New Artists on Small Blogs 🌍
55:08 Condescending YouTubers 🙄
Link:
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
In their insightful discussion, Matt Bacon and Jesse Cannon provide invaluable guidance on identifying and steering clear of the most prevalent music industry scams in 2023. They shed light on deceptive practices such as counterfeit Gold and Platinum record certifications, cautioning against unqualified mentors making extravagant claims, and overpriced courses that offer nothing beyond freely available online resources. The duo exposes the pitfalls of playlisting scams, riddled with costly bot-generated streams, and highlights the futility of showcases and award shows lacking genuine attendance or relevance. Furthermore, they emphasize the importance of avoiding upfront payments to record labels and managers, empowering aspiring musicians to navigate a treacherous landscape with discernment and confidence.
#musicmarketing #musicbusiness #musicpromotion
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#1 in perpetuity: Daniel Ek
Casually using Malarkey? C'mon Matt this is a family show!
Another great video with excellent information, thank you gentlemen for helping me fight another day.
GREAT video, thanks guys
🙏🏼 ☀️🙏🏼 for the great conversation 🎸
Thought you was gonna call out bacon bits and it’s turned out he’s actually co-host lol
Very helpful! Thank you
Funny, what makes RIAA real? Kind of like asking what makes the IRS real 🤦♂️🤦♂️
Achievement accolades are real –
Fake fronting is NOT
But work is real ..
So you mean you have to make great music and actually perform it whether that means social media or in shows?
It was funny getting a Spotify scam ad half way through watching you call them out
Got a lot of value from this, thank you!
So you got paid to scam people into believing the economy is good huh? My city is being overrun by homeless, families can no longer afford to rent houses in in my neighborhood so instead I have 5 30 year old professionals living next door now, gas is 5.50 a gallon and groceries for my family are literally double what they were 3 years ago. So its hard to convince people that this is a great economy huh? Pfffffff. That's because its a lie and lies require mental gymnastics my guy. But hey, you did a good job of revealing your greatest scam at the end of the video.
Lol think and go rich is a scam book bra 😬 Napolean Hill is a celebrated grifter. Not throwin shade. Just letting you know.
FINALLY Found you Jesse… Great info and lots of "tell it like it is" info…
Kind of ironic that Matt holds up "Think and Grow Rich" in a video about scammers… Napoleon Hill was one of the biggest con men of all time. Gizmodo did a great deep dive about this in 2016 if anyone's interested.
Thank you for sharing all your knowledge!
thanks for the mention about my site artist.tools at 14:25! I appreciate you!
I wana hear some names.
The fact that ppl in Brooklyn aren't wearing skinny jeans means they're in again
Thank you for this!
That Van Halen Green M&M's technique is a great idea! 09:42
Jesse, what happened to the Youtube For Music Tutorial video I watched last night? Did you take it down? It was fantastic and I was looking forward to implementing your ideas today but the video is gone now.
I think you should turn your book into a course, here's why:
1. You'd be able to keep it much more up to date than a book.
2. You can't retroactively update people who previously purchased an older edition of your book.
3. You can explain things much more effectively in video format, and provide any other resources easily.
4. You can give customers a community where they can interact with you, others and the course material.
Yes there are awful course creators out there that sell outdated information, but the vast majority of courses i've ever purchased are kept up to date and have refund policies anyways. I generally don't buy courses unless they have a refund policy free from obscure terms and conditions. You could do the same thing, keep it up to date and give people an easy refund policy.
This is why I price all my courses pretty affordably, offer a simple 14 day refund policy and re-film content for my courses several times per year while giving all previous students lifetime updates for free. I could never provide the value I provide in my courses in a book, the book would be outdated in 3 months and it would be impossible to adequately update it fast enough.
The only real downside of you doing a course is the massive time commitment in getting it off the ground. I think you'd provide a better customer experience with more value, and you'd make more money even if you charged the same price as your book.
I have comments..
I love this format vrs you reading a script! Please keep going with the interviews:)))🎶🎶🎶