Andres from Boston, MA asks:
“Does Google treat links in footers differently than links surrounded by text (e.g. in a paragraph)?”
This video is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from users. We’re not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en
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Is this approach still in use by Google?
Hey Matt, won't you ever say something that does not sound just like a wish?
@DadsonFireORG Google's the one who judges you, not the other way around. It should have been obvious actually, since you are watching a video on how to make yourself better for them.
@agapitoflores001 if u listened he says they reserve the right, in other words, if they see the need to treat it differently they can
@DadsonFireORG But you would still moan if he did just say "Yes"
The links in the footer are primarily for structure purposes and do not do hold as much significance as the links within the content on the page. As part of proper on page optimization, this is not only for allowing the user to navigate the website easier, but it links your pages internally. While most links within your content use a magnitude of anchor text allowing you to link with multiple types of keywords to other pages the footer usually contains navigational links. Out of space…
@DadsonFireORG If he gave out clear cut yes or no answers in every video, every viewer would take it as gospel and exploit his tips. So, should Matt say "Yes, links in paragraphs are more valuable than in footers", many people would stuff the links that were in footers, into their paragaphs and look junk.
im starting to give up on seo im convinced know body knows the real way how to do it !
Good video, tip to be noted
as far as i can tell ive seen pages rankin high for new keywords with 5, 7 footer or blogrolls from huge related sites. so u can figure whats the truth
That's not at all what he said. He's never going to tell us something that specific. He said they reserve the right to weight paragraph links differently than links on other parts of the page that might not be as relevant to the content on that page.
He did NOT say: "Blogroll links that appear on 200 different pages of 1 site are less valuable than "incontent" links from another site."
His statement was relative to the two different types of links on the same page, see the difference?
I still did not understand from the video which of these links are better? Footer links or links in main content. And how do google classify links as footer and main content links?? Video would be more explanotory..