Welcome to Google Search News! In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO.
We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that affect user experience and discourage site visits. We’ll also touch on experiments that allow users to add annotations to Search Console graphs.
Finally, we highlight insightful articles from the SEO community, including a look at log file analysis from Sally Mills and a comprehensive state of E-commerce SEO from Aleyda Solís. Stay tuned for a discussion on the future of SEO in a world with AI and the potential for LLM answer optimization.
Resources:
Your content in Google’s AI experiences on Search → https://goo.gle/4kAxGkh
AI Features and your website → https://goo.gle/45PGE9o
Sally Mills → https://goo.gle/4et2wd5
What are even log files and bots? → https://goo.gle/44nN7WK
Aleyda Solís → https://goo.gle/44sPxDA
The State of Ecommerce SEO in 2025 → https://goo.gle/3TfRYEr
Watch more Google Search News → https://goo.gle/SearchNews
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral
#GoogleSearch #SEO #SearchNews
Speaker: John Mueller
Products Mentioned: Search Console
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Keep it seo.. even ai llm is used for search
I vote keep it SEO. People are still searching for something and your content and website still needs to be optimized doesn’t matter if they are searching using AI or a traditional search engine or even on social media.
Too many term suggestions out there… I'd stick with something clear like AI SEO (Artificial Intelligence SEO) – it's catchy and sounds like a modern derivative of classic SEO. Would be nice if the community eventually agreed on one name, 'cause all these variations make it harder to stay on the same page.
walter writes ai humanizer made it sound like i cried while writing
My clients are Asking
Will you introduce my business Google Gemini Read web page links?
Always Google Shopping
Google Hotels
Google Maps
Most frequent question is Google Map
What a strange looking AI created presenter for this video .
Block your websites with Cloudflare's new PPC / Pay Per Crawl.
is he VEO3 ?
Launch your site with a solid name. Catalog in bio
GEO
Where have you been. We missed your news a lot
SEO has not changed on a fundamental level. So I think you should still be called SEO.
“Snake oil salesman” is a good title for anyone who’s selling services claiming to reverse engineer a 2 trillion parameter LLM. Maybe stick with SEO.
"Clicks from Google AI are of higher quality" 😂😂😂😂😂😂 They have to be because they are so limited.
It's really great helpful and informative video. Thank you so so much Sir.
LLMAO IS THE NEXT BIG THING! ❤🔥❤🔥❤🔥
John Mueller is a legend and a very smart guy. He has indirectly hinted at what the new AI-driven SEO should be called "LLMAO".
SEO = Search Everywhere Optimization, to be found in search engines that exist today or in those that are yet to come.
all my homies hate ai search
I'm facing a major problem. My website was fully indexed, but suddenly it was completely removed from Google's index. Only the home page is indexed. I've tried every possible method to find out the reason, but to no avail. Can you help me identify the cause of the problem and resolve it?
If it's not broken, don't fix it!
I'd rather like to know how they proompt'd Veo 3 to generate such a consistent look of him throughout this whole video (without gibberish subtitles, too).
Thanks for the useful news! I'm subscribing to your channel.
Can I ask a quick question here? I recently heard about a Google core update. I was also advised not to make "over-correction responses" during the update period.
My company's website plans to implement "responsive images by device." Would it be better to apply this after the update is complete?
(Posting this comment a 2nd time because it was deleted by someone – so much for free speech eh?). I am on the verge of updating my robots.txt to disallow all search engines from crawling my content. My content took thousands of man hours to produce. To have to scraped by AI is the same as another website scraping mine. How is this even legal? This will result in less traffic, which is no different than what it is right now. If we all did this, AI would have less data to work with.
Yes it is useful, see you in next episode
AEO = Answer Engine Optimization makes sense to me since you’re providing answers
You've got to be kidding. Google AI has destroyed traffic to websites. What you're spouting here is gobbledygook
When SEO Office Hours is returning?
LLMAO it's like LMAO 😂 – I vote for "AI SEO" easy and keep relevant both terms
My vote is SEO, but an adjustment to what the E stands for: EEAT. Search. EEAT. Optimize.
EEAT is focused on authenticity, content, signals from others (building relationships), it houses everything without exclusively being one thing.
I’m all for the acronym AI SEO – connects SEO which is already widely known with AI.
Woohooo!!! you are back!!! Life is treating us well when you are doing the news 😍
Thanks for sharing ❤
my vote is for LLMAO
Great updates on AI in Search and articles to reference! However, in its most privative form, hasn't AI in Search been in the background since the start of the Google Algorithm?
Hope you guys make it down to Florida John. I vote for AIO or EI-EI-O 😂 😂
Thanks for the news. In my opinion, search intent is the most important. Add valuable and high quality content and no need to panic in this era of AI changes.
SEO is dead? Or not!
Please explain to me, anyone.
Your news is calming. It seems SEO is SEO. No need to panic.
This idea that clicks will be more significant if they get past the AI Overview is a gross misrepresentation of pretty much most sites apart from ecom. Opportunities to build trust and loyalty with visitors is just out the window. But don't worry… build unique, compelling and high quality content… so it can be strip mined by LLMs…
Next up… lets start removing query details.. and replace with search trends in GSC! Thanks so much JM…
We know why they keep calling it with other names BUT IT STILLS SSSSEEEEEEOOOO
SEO is the real name because contents needs to be indexed into the search engine index before any AI tool including the AI mode can get response…😊