A free full course on the step by step way you grow a music fanbase to millions of fans.
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👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
0:00 Introduction: Two Types of Musicians
00:28 Understanding the Game: Roadmap to Success
06:24 The Importance of Artist Development
09:52 Creating a Strong Artist Message
18:34 Positioning Yourself in the Music Industry
29:42 Finding Your Community and Collaborators
37:10 Releasing Music: Strategies for Growth
39:09 The Rise of Consistent Music Releases
40:04 The Psychology Behind Release Schedules
40:59 The Importance of Quality and Timing
42:41 Building Fan Relationships Through Consistency
44:50 Leveraging Platforms for Music Promotion
50:29 Creating Eventful Content to Engage Fans
56:28 The Role of Algorithms in Music Discovery
01:02:08 Effective Release Strategies for Musicians
01:11:35 The Power of Consistent Sustained Promotion
01:16:02 Understanding the Earworm Era of Music Discovery
01:19:28 Understanding the Concept of ‘Mid’ in Music
01:20:57 The Role of ‘Aura’ and ‘Slop’ in Music Promotion
01:23:14 The Importance of Short Form Videos (SFVs)
01:26:35 Navigating Algorithmic Jail
01:33:53 Recognizability and Personal Branding
01:46:52 Creating Engaging and Shareable Content
01:57:24 Filming Techniques and Equipment for SFVs
02:00:07 Free Video Editing Software and Color Correction
02:00:37 Affordable Camera and Video Editing Options
02:01:32 Lighting and Sound Equipment Recommendations
02:03:09 Secrets to Filming Good Content
02:05:22 The Power of Looping Sound on TikTok
02:06:04 Using a Small Rig Monitor for Better Performances
02:07:20 The Snowman Technique for Viral Videos
02:09:16 Posting Strategies for Short Form Videos
02:11:40 Promoting Old Songs in the Streaming Era
02:15:06 Understanding the Circle of Algorithms
02:22:01 Mental Health and Analytics for Musicians
02:34:30 Building Relationships with Fans on Instagram
02:41:27 Leveraging Close Friends on Instagram
02:41:48 Utilizing Discord for TikTok Growth
02:42:35 Maximizing Email and SMS for Fan Engagement
02:47:27 The Power of Collaborations
02:50:44 Effective Use of Music Videos
03:00:39 The Importance of Live Performances
03:05:03 Community Engagement and Social Media Strategies
03:06:36 The Role of Publicity and Promotions
03:17:06 Navigating the Pain Point of Growth
03:26:06 Innovative Marketing Strategies for Musicians
03:27:09 The Power of Testing Songs
03:31:38 Building Narrative and Lore
03:38:15 Creating Head Canon and Fan Engagement
03:40:17 Effective Real-World Promotion Tactics
03:56:26 Leveraging Multiple Accounts for Promotion
04:02:41 The Role of Fan Accounts and Clipping
04:06:18 Finding Your Music Community
#musicmarketing #musicpromotion #advancedmusicmarketing
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I would die if I took a shot for each Ninajirachi mention. 😵
Man, this is exactly what I've been looking for. Thank you for what you do Jesse. Giving this out for free is crazy!
Thanks bro!
Spotify can help give exposure for artists but the new terms of service have a clause called "right to transfer license" and its "irrevocable" im sure 99% of you are too asleep to care, but if you use Spotify you are giving your music away and the entire industry is asleep (including this guy) because anyone who wants to really help would not recommend Spotify… Spotify does not even pay for streams, then they say they are fake… and they are in cahoots with the labels to keep you down… but again, the new tos are CRAZY… we took our music off Spotify and focus on youtube… working on our Soundcloud now.
Out here with the multi camera angle shots
Wait which song? Diet Pepsi?
Wow! Love it! Thanks!
3:24 Ariana Grande with one “n”, or is this another Arianna?
It's good that the music industry is dying. Because it's oversaturated with influencer garbage
🫶🫶🫶
s/o red hook tavern
this man is god sent
I'm back here to hear you tell me again that I actually have to do the work that I find scary and uncomfortable. Thank you
I fell asleep during this and started having nightmares
Absolute BANGER of a video! Great work Jesse! Thanks for sharing all your insight and knowledge with us!
jesse did you give away an entire god level masterclass on how to actually sell as a brand.. it feels like I m doing an mba watching this 💀
This is one of your best vids yet
Great stuff!!
I have been a blue collar worker my whole life.. been sitting on my experimental music for a couple decades now and decided it's time to quit hoarding my music and share it w the world..I learned how to video edit and now i am even making visualizers.. my music is very 'niche', and I am actively trying different things to find my fan base.. youtube is the most comf 'social media' platform i use, so i have been investing the most time putting my songs on this platform.. I am open to any tips on where to share my music for the right people to hear.. i started a Bandcamp, Patreon, and even started an instagram and tik tok, which i don't normally use…. i have not started a Spotify account yet, but sounds like I need to.. I'm new to this whole 'self promotion' game.. If you like abrasive 'industrial', but also like soundscapes, and everything in between, that's what we do.. it seems to be an extra challenge when you don't follow 'trends', but I did break 50 subs 2 weeks in, literally from NOTHING.. . wish me luck!! .. and btw, I am sticking through this video.. I'm dead set to make this work.. we have a message to get out to the masses
So many gems 🖤
🎉 follow for swallow 😮
Right on time, 2025 was a year of medical, spiritual, and emotional setback. As I sit hear with a broken leg and ankle I refuse to let this be anything other than a COMEBACK. To all those who feel unmotivated or uninspired lately know that you are not alone but you can always turn a corner and rewrite the path. It's not about how you start, it's about how you finish! 2026 is ours and thank you Jesse for putting this together. Always been a fan and can't wait to dig in🙏🏽
THANK YOU INFINITELY
Tapped in big bro
this is so sick thank you!!
Wow ❤
Ima need to hire an assistant to take notes on this one
You aré the best , we love you❤
As a Kalamazooer, "Hangin and bangin in Kalamazoo" will never not make me lose it. Also my name is Noah so that meme felt way too targeted.
me when Jesse drops a 4 hour monster of a course:
Legend. Hyped