De-SEOing: ants vs π



You did a great job optimizing your site for search; however, it’s attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it’s such an interesting subject.

Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ

Get videos on Google with schema markup → https://goo.gle/3JwayBn

Episode transcript → https://goo.gle/sotr034-Transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

fullname: John Mueller, Martin Splitt;

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18 thoughts on “De-SEOing: ants vs π”

  1. Also I'm sales and also interested in google SEO optimized and try to improve our website to attract more valid traffic and find more proper target prospectives : our company eganaged in mobile accessories collection ,such as leather power bank, wireless charger, home charger and led strip light items

  2. One website I work on is a specific travel destination (desert camp) and it has pages about how to get around Jordan just to be helpful. They get a lot of queries about bus schedules or how much taxis cost and a big percent of the traffic in impressions and clicks is on these minor pages about transport when that is not what is being sold. They wanted to remove the pages, but actually a lot of these inquiries turn into customers once a helpful person follows up asking about whether the person wants to book a tour at the camp. But you do really get the impression that some people don't have any idea they are contacting a desert camp and not a bus company 😂

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