Structured Data Properties – Google Developers Site vs Schema.org



In this episode of Ask Google Webmasters, John Mueller discusses whether it is better to use structured data from the Google Developers site or add more properties from Schema.org to improve SEO.

Understanding structured data → https://goo.gle/2lC3jC0

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15 thoughts on “Structured Data Properties – Google Developers Site vs Schema.org”

  1. We find the ability to create extensible schema lets us fit specific business niches in a way that is stable and reliable. Thanks for your explanation and insights, John Mueller. We're glad to see structured data properties become the de-facto standard for Linked Data development.

  2. Schema markup increases website traffic +30%. Many websites don't use it.
    Look the numbers:
    Schema.org’s website claims that “over 10 million websites” use Schema.org markup, which translates into less than one percent of all websites; an investigation by ACM Queue put the figure at 31.3%, while a study by Bing and Catalyst found that just 17% of marketers use Schema.org markup.

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