In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you’re a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable, understand your website’s performance, and navigate the ever-changing landscape of digital marketing for photographers. Martin shares his experience building his own photography website and the challenges he faced with SEO for his personal website.
Resources:
Episode transcript → https://goo.gle/sotr097-transcript
Chapters:
0:00 – Intro
0:37 – The Expert?!
3:10 – Why do photographers need websites?
5:39 – Stock Photography and SEO
14:53- Branding and Search
18:21 – Setting up Search Console
21:12 – Web pages and Social Media for your photos.
23:27 – Image Landing Pages
24:52 – Image Optimization ‘
28:38 – Photography and Generative AI
Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO
Speaker: Martin Splitt, John Mueller Products Mentioned: Search Console
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Can you do an episode on specifically optimizing photos to improve overall SEO of a website
This is a great podcast, and really is helpful. I'm an SEO Manager for a photography gear platform based in Brighton, but I'm also a freelance Photographer. I've optimised my website around local terms, and that's really enough for me to manage, which is great.
Martin, next time you are over at Brighton SEO, we could do a street photography photo walk? (I have access to many cameras if you fancy giving one a test)
stock photography only makes people around 2k a month, that's not a huge amount. I'd suggest they do make their website to try to get more engagement and get orders for stock photography or anything similar to people who want to create something like that for their brands
Great episode, thank you. Just to say, as a photographer, I hate Instagram. After I spent an enormous amount of time composing a photo in the right way, Instagram ruins it with their forced aspect ratio.
Their app pretty much doesn't exist on the desktop, and watching photos on a phone is extremely limiting, there no way you can get the right effect on a phone.
Still today, IG doesn't allow you to zoom on a photo. The moment you do that, the photo snaps back.
IG is too photography as MacDonald is to gourmet eating
❤