On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.
Monica from Madison, WI asked:
Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand? Inspired by Aaron Wall’s post: http://www.seobook.com/google-branding
source
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awww look at innocent little Matt here. All those Panda and Penguin babysitting over the past few years has taken its toll on him
To sum it all up, Google is not favoring anyone in the SEO business whenever they impose new restrictions and policies. I believe, their utmost concern are the viewers or the ones who actually use Google for search. This is easy to understand if you will look Google as a service provider and not a company pleaser.
First comment in a year D:
Thanks for sharing this info Matt…
The last few words are great tip 🙂
@spam890 For a guy that earns 6 figures a year, he is pretty stingy.
Just kidding, I'm sure he just did those question all in one go.
there was once an inside pic from google offices,
where you can see next to every website his 'authority & trust' score…
so google manually gave the most visited sites greater authority and ranking like:
wikipedia, amazon etc…
Thanks for the info, I don't know anyone who uses any other search engine and if I have to even 1 time I get frustrated that they all suck compared to google…
wa7son, the video confirms that there was an algorithmic change, but that we didn't and don't think of the ranking change in terms of promoting brands.
:))))))
Question: "Are Google putting more weight on brands more in search results?"
Answer: "No we don't, we just changed something so that brands might now be appearing higher up on the list"
– Well isn't that what the woman was asking?
first !