Does the position of keywords in the URL affect ranking?



On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Adeel from Manchester, UK asked:

Does the position of keywords in the URL have a significant impact:
example.com/keyword/London is better than example.com/London/keyword?

source

10 thoughts on “Does the position of keywords in the URL affect ranking?”

  1. People should really just focus on what's important (quality and user experience) rather than obsessing about keywords. Providing value and taking in to account the user experience will do them wonders if they just focus on these to start with.

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